B2B buying has grown opaque, fragmented, and increasingly unpredictable. Shekar Hariharan, SVP of Marketing, HG Insights, explains how unified buyer intelligence is becoming the new operating system for high-performing GTM teams.
Conversational analytics will transform contact centres by enabling companies to act immediately on insights from every interaction.
First-generation bots are a thing of the past. It is time for the virtual agent to perform sophisticated actions — like checking on the status of an order, changing a delivery address, and more — to fully automate complex processes end-to-end.
This a new phase, but I also believe that we are evolving towards a world where this ultimate, zero-effort convenience has become a commodity.
Centring your value proposition around low prices can be risky. Your brand is only winning till the customer finds a better price elsewhere. Instead, focus on adding value to what the customer is spending on.
Brand safety and suitability are crucial aspects of any advertising campaign. In today's digital world, where the wrong ad placement can damage a brand's reputation, ad tech platforms offer powerful solutions to ensure that ads are placed in safe and suitable environments
Generative AI presents significant advantages for content marketing, such as personalised content creation and optimisation for search engines and social media platforms. Despite its benefits, marketers should be aware of the technology’s limitations for content marketing.
The latest episode of Martech Mandate illustrated the changing role of the modern marketer, who must strive to close the gap between technology and changing customer behaviour to strengthen customer lifetime value.
How GPT-powered solutions can help improve customer service experiences, supercharge contact centre agents, and automate XM research. Discover top use cases for GPT tech in experience management and what to consider before deploying it.
Ad fraud is a major concern for marketers, with the cost surpassing $81 billion in 2022. This can lead to wasted ad spend and skewed data, ultimately harming campaign performance and ROI.
