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It’s the season to celebrate innovative brand teams. Martechvibe looks at what marketers can learn from this year’s brand-led holiday campaigns.

Rewind 2024: The mobile app is now a primary medium of communication between brands and their customers. A critical channel for retailers, what is in store for its future success?

REWIND 2024: Exploring the transformative trends shaping the martech ecosystem, from the rise of generative AI and agile stacks to groundbreaking approaches in CX and data-driven strategies.

Better use of customer data with a strong hand on compliance will be the biggest shield against mobile app growth challenges.

Automated guided vehicles (AVGs) now handle complex logistics tasks, dramatically reducing costs and accelerating fulfilment processes.

Social media giants on festive shopper behaviours, and how marketers can make the most of seasonal moments, and the days soon after.

Many brands are turning to AI-powered chatbots to automate self-service, providing quicker responses that meet the needs of busy holiday shoppers.

REWIND 2024: Nurturing the new definition of loyalty, how can brands transcend mere transactions to create value-driven, long-lasting relationships…

Ad fraud isn’t static; it evolves. Beyond traditional schemes like click fraud and ad stacking, fraudsters are now weaponising advanced AI.

Customers are increasingly finding the idea of “going shopping” irrelevant, and instead expect shopping to come to them. Virtual reality gives customers the chance to experience a product first-hand, almost as if in real, yet not.