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Martechvibe tracks the trends moving marketing teams and lays out the top 10 priorities for 2025, and how to action the dream.

AI and ML are transforming online entertainment gaming by delivering hyper-personalised experiences, predicting behaviour, and enhancing engagement.

Fragmented solutions have led to inefficiencies, wasted ad spend and reduced yield. A proactive, first-party data strategy with solutions focused on curation, collaboration, and generative AI (GenAI) is now essential.

REWIND 2024: This marketing buzzwords collection explores strategies from combating subscription fatigue to embracing social responsibility and composable technology.

Rewind 2024: Immersive experiences are here to take the customer away from the ordinary. Technologies like AR, VR and AI are at the helm of this, where customers won’t accept an experience that doesn’t offer virtual engagement.

Rewind 2024: AI revolutionised marketing in 2024, driving creativity, precision targeting, and compliance.

REWIND 2024: The advertising industry is transforming as brands adapt to mobile-centric consumer behaviours, confront challenges posed by MFA websites, and embrace privacy-first strategies to drive meaningful and ethical engagement.

Read our top 15 interviews to discover strategies, lessons, and inspirations that will help shape your next move in 2025.

Rewind 2024: The young, modern customer demands fast and trackable deliveries. How can brands enable seamless order fulfillment in the evolved ecommerce landscape?

A quick recap of the noteworthy news moments of 2024’s customer experience (CX) and martech landscape across customer engagement, content creation, artificial intelligence, advertising, brand safety, and more.