Featured

Winning brands will prioritise generating cross-channel journeys that bring together touchpoints without disrupting customer experiences.

The integration of genAI and URL mapping in adtech is revolutionising the way marketers approach audience targeting.

With consumers becoming increasingly hesitant to share personal information, confidence in AI among consumers has dropped significantly.

Brian Reed, SVP of Marketing at Appdome discusses how brands can monitor, measure, and future-proof their mobile apps against security threats.

As banks confront fintech competition and revenue growth, open finance enabled engagement platforms emerge as a strategic imperative.

Read about Zalora's growth strategies, and the importance of understanding evolving customer preferences and leveraging data analytics to enhance user experiences.

The ability to track and attribute conversions to individual users is fading in today’s privacy-focused world. However, contrary to popular belief, this shift isn’t necessarily bad for advertisers or ad platforms.

AI has the potential to enhance or achieve strategic loyalty initiatives retailers have long sought—true one-to-one marketing and customer interactions, the genuine ability to influence purchasing decisions at the moment, and an effective lever for incremental spending.

The interactive instant messaging features of platforms like WhatsApp are transformative. The capabilities enable seamless, bi-directional experiences, enhancing customer interactions and reducing friction.

RCS also enables media-rich messages and more engaging two-way interactions with consumers via chatbots.