As mobile marketing evolves, the debate between direct-to-app campaigns and web qualification flows continues to divide the industry. Igor Lyubimov, CEO of web2wave, shares why mobile marketers should see Web2App not as a rival but as an essential part of a diversified growth strategy.
Ted Sfikas, Field CTO, Amplitude, explains why marketers should prioritise experimentation to reduce wasted spend, improve ROI, and turn first-party data into actionable insights through disciplined test-and-learn approaches.
The agenda is set to explore the dynamic nature of brands in Saudi and how they are evolving to meet modern customer expectations. Key themes for Vibe Marketing Tech Fest include Agentic AI, Performance versus Brand Building, Smarter Campaign Performance, Loyalty, Data Storytelling, and more.
Jahanzeb Jabbar, Senior Director, Product Management in Product Management at FastSpring, shares how brands can bridge operational complexity with user-centric flexibility, and why the next era of digital commerce will reward those who build adaptable, insight-driven product strategies from the start.
Michele Nieberding, Director of Product Marketing for AI at Treasure Data, explains how LLMs are transforming marketing from segmentation to true individualisation, enabling teams to make faster, more contextual, and more confident decisions.
Mobile-first marketers often celebrate installs, downloads, and clicks, but true growth lies in signals like repeat rate, shrinking engagement gaps, loops, and advocacy. Leaders at Uber, Akzo Nobel, Polarsteps, and Prematch share why the quietest growth signals often matter most.
The intimate and high-impact event will serve as a strategic platform for decision-makers to share insights, challenges, and success stories. The agenda addresses how to make apps the heart of the customer journey and drive retention, responsiveness, and brand loyalty.
The agenda is set to reflect current realities and challenges faced by mobile marketers. Key themes include Performance Marketing & Acquisition, Retention & Engagement, Monetisation Models, ASO and Paid UA Integration, Creative Optimisation and more.
As communication tools race to add AI features, Intermedia’s Irina Shamkova argues that simplicity, trust, and empathy will define the next era of workplace tech.
Discover how Just Eat Takeaway.com fuels convenience through AI-powered personalisation, retail and sports partnerships, and creative brand storytelling.
