StackAdapt Expands Cross-Channel Retargeting for ChatGPT Ads
StackAdapt continues to expand its ChatGPT Ads integration as part of its broader approach to bringing emerging advertising environments into a unified platform.
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StackAdapt, the AI advertising and orchestration platform, today announced expanded cross-channel retargeting capabilities for advertisers running ChatGPT Ads through StackAdapt.
The expansion enables brands and agencies to connect engagement with ChatGPT Ads to their broader programmatic campaigns, using StackAdapt’s proprietary audience management and retargeting technology.
For advertisers, this means greater control over how ChatGPT Ads fit into campaigns running across other channels like connected TV or display.
StackAdapt’s Data Hub brings together existing data sources, CRM integrations, and retargeting segments, giving marketers a centralised way to organise audiences and coordinate campaign strategies across their programmatic activity.
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Advertisers can retarget consumers who viewed a ChatGPT Ad across StackAdapt’s broader programmatic ecosystem, creating opportunities to continue engagement as consumers move between advertising environments.
“Advertisers are increasingly looking for ways to bring emerging advertising environments into their broader media strategies, particularly as consumers use AI environments to discover and research products,” said Yang Han, Co-Founder and CTO at StackAdapt.
“Our proprietary audience management and retargeting capabilities help marketers connect those interactions with campaigns running across other channels. This gives brands more flexibility in how they manage their investment and continue engaging consumers throughout the customer journey.”
StackAdapt’s expanded cross-channel capabilities enable brands and agencies to:
- Organise First-Party Data: Bring advertisers’ existing customer and prospect data together with other audience sources through StackAdapt’s Data Hub to support coordinated programmatic strategies.
- Centralise Audience Management: Organise first-party data, CRM integrations, and retargeting segments through the StackAdapt Data Hub, supporting audience planning and management across programmatic channels.
- Connect Cross-Channel Retargeting: Retarget consumers across StackAdapt’s broader programmatic ecosystem after they view a ChatGPT Ad, helping advertisers continue engagement across channels.
As consumers increasingly turn to AI-powered environments to discover, research, and evaluate products, advertisers want to incorporate those interactions into their existing media strategies.
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StackAdapt’s audience management and cross-channel retargeting capabilities give brands more flexibility to build on previous advertising exposure, coordinate messaging across touchpoints, and prioritise audiences based on campaign objectives.
StackAdapt continues to expand its ChatGPT Ads integration as part of its broader approach to bringing emerging advertising environments into a unified platform.
With centralised data management and cross-channel retargeting, brands and agencies can integrate ChatGPT Ads into existing programmatic workflows and maintain audience engagement across channels.
