Invoca Launches Messaging Agents For Google Ads
The agents answer questions, qualify leads, and book appointments around the clock for consumers who message brands from Google Ads.
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Invoca, the data and AI platform for revenue growth, has announced Messaging Agents For Google Ads.
The agents answer questions, qualify leads, and book appointments around the clock for consumers who message brands from Google Ads, so marketers can see which ads drive conversations and which conversations lead to sales.
These capabilities are particularly important in high-stakes purchase categories, like financial services, telecom, home services, and travel, where advertisers invest heavily in marketing and sales to acquire customers who stay for years.
Consumers have adopted chat-style interfaces at massive scale, with Google AI Mode exceeding a billion monthly users within a year of launch. Advertising platforms are responding with new ways for consumers to engage with businesses.
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On Google, consumers can message brands directly from search ads via RCS for Business. Messaging provides motivated buyers a convenient, always-on channel for assistance, while enabling advertisers to deliver personalised advice throughout the buying process.
“Today’s consumers expect instant advice and support while making their most important buying decisions. Brands that deliver in those moments forge trusted relationships that last for years, if not decades,” said Gregg Johnson, CEO of Invoca.
“With Messaging Agents For Google Ads, brands can offer concierge service at digital scale, and know exactly which campaigns and experiences are delivering the best sales results.”
“Consumers want fast, helpful answers during their buying journey, and pairing ads with messaging lets brands engage at a moment of high intent and need,” said Alexandre Allemand, Head of US RCS for Business Partnerships, Google.
“RCS for Business, combined with Invoca’s Messaging Agents For Google Ads, helps advertisers respond instantly to consumers and turn search results into business results.”
Expert Help from the First Question to the Final Sale
In high-stakes categories, brands that engage and support a customer early in the buying process often earn the business in the end. With Messaging Agents For Google Ads, brands can:
- Respond instantly, 24/7, with personalised assistance. AI agents answer questions and move the buying conversation forward, late at night or over the weekend when stores and contact centres are closed.
- Move consumers to a decision faster. Consumers can check service availability, book appointments, and get pricing from their phone, with no app to download. Agents use RCS for Business, which supports interactive conversations that go beyond plain text.
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- Build trust from the first message. Messaging Agents are verified and badged, sending clear visual signals that consumers are engaged with an AI brand concierge.
Conversations That Turn into Leads and Sales
The same conversations that help consumers also show marketers which ads and campaigns are driving sales. Messaging Agents For Google Ads enable brands to:
- Reach consumers where they search on Google. Consumers can message brands from Google Ads as well as organic touchpoints such as Web Results, Sitelinks, and Featured Snippets.
- Connect ads to conversations and sales. Brands can tie clicks in Google to conversations in Invoca to revenue in their systems of record, then send those outcomes back to Google Ads to optimise campaigns for sales results, not just engagement.
- Answer with the context and systems that power your customer experience. Messaging Agents use AI trained on each brand’s own data and knowledge to answer questions and offer advice, with access to company systems for customer profiles, service availability, geographic coverage, appointment booking, and more.
