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Ad fraud isn’t static; it evolves. Beyond traditional schemes like click fraud and ad stacking, fraudsters are now weaponising advanced AI.

Customers are increasingly finding the idea of “going shopping” irrelevant, and instead expect shopping to come to them. Virtual reality gives customers the chance to experience a product first-hand, almost as if in real, yet not.

Consumers want to see, touch, and physically experience a product before they commit to purchase.

Trust is rarely about the deployment of new technologies but more to do with the way data is stored and managed across the enterprise.

Predictive analytics turns historical data and advanced algorithms into foresight. Here are 10 ways data forecasting can improve your business strategies.

Marketing leaders in 2024 project growth and expect it to continue through 2025, citing increased budgets and robust strategies as drivers for the coming year.

AI and automation are unparalleled in studying patterns, but human insight is necessary to add the right context.

Retailers must modernise their order management systems if they are going to satisfy the needs of the digital-native shopper, especially during sales seasons.

Consumer trust is at its lowest point in recent years, and advances in AI make earning that trust more critical than ever.

The integration of genAI and URL mapping in adtech is revolutionising the way marketers approach audience targeting.