personalisation

Just under 40% of consumers said personalisation increases their affinity for a brand and makes them more likely to purchase an item.

Vibe Marketing Tech Fest brought together thought leaders across the Middle East to discuss future trends and technologies, and how they will impact the marketer’s role.

Agentic AI is redefining customer support by delivering personalised, reliable experiences at scale—building loyalty through speed, memory, and meaningful interactions.

Tonita pulls live listings from major and boutique retailers alike, combing trough product descriptions and images to match even vague requests.

Incubeta and L’Oreal build on a long standing partnership with data solutions push in the Benelux region.

The age of prompt-based AI is fading — replaced by autonomous systems reshaping how we discover products, craft experiences, and build loyalty in a hyper-competitive market.

The partnership will see the newspaper continue to leverage Taboola’s suite of products, including Taboola Feed, Newsroom, homepage and article personalisation, push notifications, etc.

This agreement empowers marketers with an encompassing platform to create, optimise, deliver, and monitor high-performing email campaigns at scale.

EngageLab showcased its AI-driven customer engagement platform that empowers businesses to deliver personalised, impactful experiences across multiple touchpoints.

Ramadan brings a surge in sales, but how can brands retain customers after the festive season? Discover data-driven strategies from Gameball and Braze to transform short-term shoppers into long-term loyal customers.