Marquee Awards Winner: Technical Excellence in Personalisation
Tailored experiences powered by data or personalisation engines.
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The Marquee Awards 2026, presented by Martechvibe, recognise the campaigns and teams—across industries and martech domains—that don’t just keep up with change, but set new benchmarks for what modern marketing in the Middle East can achieve.
Across 20 categories in two broad clusters—Best Digital Campaigns and Technical Excellence—this year’s finalists represent 24 winners, from banks, retailers and FMCG players to healthcare systems, destinations, technology platforms and advisory firms.
Together, they show how creativity, data and technology can work in concert: building performance engines, elevating customer experience, and turning martech stacks into real commercial advantage rather than background infrastructure.
Here is the winner of the Marquee Awards 2026 for Technical Excellence in Personalisation.
Sharjah Cooperative Society
Sharjah Coop’s personalisation initiative unified data into a 360° view and built more than 80 segments and 60 automated journeys for onboarding, activation, recommendations, repeat purchase and reactivation.
It drove 87% higher email open rates, 68% higher CTR, 52% higher conversion, 24% revenue uplift and meaningful gains in repeat purchase, retention and CLV, turning personalisation into a core growth lever rather than a point feature.
For more information on Marquee Awards and other events by Martechvibe, please reach out to marketing@martechvibe.com.
Marquee Awards will be back in 2027.
