personalisation

Fibr AI combines AI agents with an optional human support to provide marketers with a CRO-driven website that optimises itself in real-time to different user groups, segments, and campaign paths.

Airship’s Branching and Custom Views use a visual editor and integrate with the platform’s AI-driven automation, segmentation, and experimentation features.

Customer acquisition in financial services is at a tipping point. As AI unlocks radical personalisation and privacy rules reshape data use, marketers must rethink how they measure, target, and convert—before they fall behind.

As retailers are less focused on playing catch-up to manage the essential ‘housekeeping’ of personalisation, they are freed up to prioritise work on building the immersive, visually-rich experiences that delight and engage their customers.

Just under 40% of consumers said personalisation increases their affinity for a brand and makes them more likely to purchase an item.

Vibe Marketing Tech Fest brought together thought leaders across the Middle East to discuss future trends and technologies, and how they will impact the marketer’s role.

Agentic AI is redefining customer support by delivering personalised, reliable experiences at scale—building loyalty through speed, memory, and meaningful interactions.

Tonita pulls live listings from major and boutique retailers alike, combing trough product descriptions and images to match even vague requests.

Incubeta and L’Oreal build on a long standing partnership with data solutions push in the Benelux region.

The age of prompt-based AI is fading — replaced by autonomous systems reshaping how we discover products, craft experiences, and build loyalty in a hyper-competitive market.