We need to move past the broken notion that you must choose between a legacy storage-based CDP and a modern, composable platform that only one vendor understands, says Zack Wenthe, Director of Product Marketing & Customer Data Evangelist at Tealium.
The collaboration brings together Optimizely's experimentation, personalisation, and AI orchestration capabilities with Deloitte Digital's experience in transformation, creativity, and human-centred design.
The biggest breakdown is that personalisation is still treated as a tactic rather than an operating system. Many brands understand the value of personalising the ad experience, but execution still happens across fragmented workflows, says Christiana Marouchos, VP of Marketing at StackAdapt.
New integration brings Wunderkind’s identity and decisioning into Bloomreach, helping brands recognise more customers, enrich journeys, and drive incremental revenue — without changing workflows.
Unveiled at Amplify 2026, the release brings together real-time customer context, decisions, and execution in a single system, so teams can act in the moment instead of hours or days later.
Custom Skills lets brands define their own logic in plain language, build skills from scratch, customise how existing ones behave, and connect them to any system in their tech stack.
Layal Akouri explains how authentic engagement, premium positioning, and customer-centric innovation drive sustainable growth and loyalty in competitive markets.
Peggy Anne Salz shared how leading brands rethink data, ad quality, and AI-driven marketing to drive sustainable growth, stronger retention, and better customer experiences in a monetisation-first era.
BrazeAI Operator, BrazeAI Agent Console, and the new Braze Creative Studio are now available alongside EU hosting for BrazeAI Decisioning Studio.
New AI agent, audience activation capabilities, and Command Center by Iterable help marketers deliver more relevant experiences, optimise performance, and maintain trust across channels.
