personalisation

Shaped’s new self-serve offering empowers teams to connect their data and seamlessly build real-time, semantic discovery models for recommendations and search.

Outclass expands on AirAsia Academy’s tradition of bridging the computer skills gap, it now provides a personalised learning experience to assist users in achieving their career goals.

Ramadan is when the usage and adoption of online technologies reach a crescendo in the Middle East. It is the time of the year when people are more inclined to buy new products and indulge in gifting. How are brands getting into the spirit of the season?

The move enables Lesha Bank to get to the modern API-driven, cloud-native technology and to have access to the banking capabilities from Temenos, accelerating its digital initiatives with personalisation driven by data and AI.

The mobile industry in the MENA region is booming, and apps are at the forefront of this transformation. However, the saturation of app marketplaces intensifies the challenge of standing out.

AI can revolutionise data analysis, personalisation, chatbots, and more. Discover step-by-step implementation strategies to enhance your marketing campaigns and drive business growth.

How are marketers in South Africa balancing personalisation in a privacy age? Martechvibe spoke to experts in the region to understand how they are putting data-first strategies into action.

AI and ML improve video OTT streaming, personalisation, and viewer experience. Learn how content recommendations, quality optimisation, predictive analytics, and personalised user interfaces enhance user engagement and retention for OTT platforms.

The average internet user spends 6 hours and 53 minutes online per day. The more time spent online, the more the data is exposed to cyber risks. To that, ZKP makes some exciting applications for marketers trying to win their customers’ trust.

Around 78% of customers say personalisation impacts their likelihood of making repeat purchases. It’s a no-brainer that marketers need to focus on products and promos that personalise. So, why are 63% of digital marketing leaders still struggling?