personalisation

MoEngage for Shopify is composable by design, allowing merchants to start with individual channels without migrating their entire stack and consolidate later.

SEA consumers are becoming more deliberate shoppers, weighing authenticity, protection, seller credibility and broader digital information before purchasing.

Braze’s new Decisioning Studio Go, Agentic Standards, Operator Connect and conversational AI capabilities automate real-time customer journey decisioning and engagement.

As discovery starts to converge with answer engines, the old challenge of creating a unified shopping experience between channels will intensify. With AI and machine learning, “the customer may simply explain what they are looking for, and let the system narrow it down,” explains Andros Tiong, Regional Director, DTC - Retail & Omni Channel SEA at ASICS Corporation.

New survey finds retailers scaling video, UGC and AI as mobile shopping, social commerce and personalisation compete for attention.

These capabilities create a continuous intelligence loop across Iterable, where customer context informs each interaction and every response improves what happens next.

As loyalty moves beyond points and discounts, Loyalty & Reward Co’s Srikrishna Mohan and Philip Shelper explain why relevance, behaviour and measurable value will define the next generation of loyalty programs.

As buyers delay contacting vendors until deep into their decision-making, the real constraint on personalisation isn't technology — it's trust.

Brand preference doesn’t disappear, but it splits into two audiences. The consumer still forms the preference. They decide which brands they trust enough to let an agent act for them, and that decision stays emotional and human, says Brian Kealey, Managing Director, APAC, Klaviyo.

Tailored experiences powered by data or personalisation engines.