personalisation

Martechvibe tracks the trends moving marketing teams and lays out the top 10 priorities for 2025, and how to action the dream.

AI and ML are transforming online entertainment gaming by delivering hyper-personalised experiences, predicting behaviour, and enhancing engagement.

The collaboration will provide PrestaShop merchants access to SALESmanago’s Customer Engagement Platform capabilities

Linq Blue offers seamless messaging capabilities that drive higher response rates and unlock new levels of sales efficiency.

The features within Bloomreach Discovery will help ecommerce companies deliver more personalised, revenue-driving CX in the holiday season.

Predictive analytics turns historical data and advanced algorithms into foresight. Here are 10 ways data forecasting can improve your business strategies.

With consumers becoming increasingly hesitant to share personal information, confidence in AI among consumers has dropped significantly.

Vietourist’s partnership with Appier showcases the impact of AI-driven marketing solutions in modern tourism for better customer engagement.

AI has the potential to enhance or achieve strategic loyalty initiatives retailers have long sought—true one-to-one marketing and customer interactions, the genuine ability to influence purchasing decisions at the moment, and an effective lever for incremental spending.

Bloomreach will reduce omnichannel campaign creation from a multi-week process to one marketers can complete in minutes.