personalisation

The integration also creates new opportunities for AI-driven, conversational CXs, combining RCS with the broader omnichannel capabilities of SAP Engagement Cloud.

Powered by Movable Ink's MCP Server and complemented by a growing set of specialised AI assistants, the launch advances the company's Programmatic CRM approach.

Through the enhanced integration, marketers can bring real-time SiteVibes events and data, including loyalty insights, review activity, and customer behaviour, directly into Listra.

"The answer to the billion-message problem isn't another message. It's making every message relevant," says Jema Birkmeyer, VP, Strategic Accounts at Attentive.

The new marketer-facing user interface lets teams build, launch, and manage real-time website personalisation, powered by Treasure AI’s unified customer data and real-time decisioning.

T-Brain supports use cases spanning search, retrieval, ranking, recommendations, advertising and agentic commerce experiences.

MoEngage for Shopify is composable by design, allowing merchants to start with individual channels without migrating their entire stack and consolidate later.

SEA consumers are becoming more deliberate shoppers, weighing authenticity, protection, seller credibility and broader digital information before purchasing.

Braze’s new Decisioning Studio Go, Agentic Standards, Operator Connect and conversational AI capabilities automate real-time customer journey decisioning and engagement.

As discovery starts to converge with answer engines, the old challenge of creating a unified shopping experience between channels will intensify. With AI and machine learning, “the customer may simply explain what they are looking for, and let the system narrow it down,” explains Andros Tiong, Regional Director, DTC - Retail & Omni Channel SEA at ASICS Corporation.