personalisation

Sentient Marketing is not about replacing human intuition but enhancing it with AI’s ability to process vast emotional data at scale. The key to success is human-AI collaboration

Unlike traditional media, retail media places ads right at the moment of purchase, making them feel less like interruptions and more like relevant recommendations.

Leverage Orchid AI to auto-allocate traffic to winning variants in real time and avoid having to wait for statistical significance.

Discover how AI is transforming retail marketing with SAP Emarsys, as Younès Ben Maïz shares insights on personalisation, customer loyalty, and omnichannel engagement.

With a shared passion for innovation and hyper-personalisation, the partnership with Motorpoint marks another significant milestone in Movable Ink’s continued expansion across the region.

Juggling customers across channels can be daunting—there is a tonne of data coming from different sources. AI removes the guesswork and streamlines processes.

Sellers can personalise their role-plays with real deal information, such as buyer personas.

Monetate Analytics Cloud enables businesses to directly access and analyse their experimentation and personalisation data.

Through the adoption of Syte's full suite of discovery and recommendation solutions, TerminalX has enhanced the shopping experience.

Most businesses treat CRM as a service function rather than a growth driver, says Karan Gupta, Founder at MarTech Nexus. When done right, CRM can drive incremental CLV and revenue growth. But when done poorly—or merely as a “campaign factory”— the impact is minimal or hard to measure.