omnichannel marketing

The acquisition combines Adsmovil’s retail media, mobile and DOOH capabilities with MiQ’s AI-powered operating system to serve global brands across the region.

With the new capabilities, marketers can now activate personalised physical mail campaigns alongside digital display, audio, and CTV campaigns using fully extended first-party and third-party audiences within fullthrottle.ai.

The report sheds light on some of the winning strategies in contemporary user engagement and customer retention strategies in the MENA region. Consumer buying behaviour has evolved and continues to grow dramatically. As a result, it has become mission-critical for brands to pivot to omnichannel approaches and engage the right customer at the right time […]

PFL is partnering with Iterable, the cross-channel marketing platform provider, to enable joint customers to run orchestrated and data-driven omnichannel marketing campaigns that include measurable, personalised, and automated direct mail as an integrated part of the customer journey. Through the integration of the PFL and Iterable platforms, companies can develop data-driven campaigns that natively orchestrate […]

Having each employee of your organisation associated with the business goals is a significant step towards success. The protocol motivates employees and organisations to acquire knowledge and proficiency. How do you confirm that every employee is gaining the required knowledge? Here’s a researched and curated list of the relevant courses ideal for your team to […]

According to an Optimizely report, Reimagining Commerce Report 2020, most consumers use six or more channels and two devices before making a purchase. They research products on the brand’s website while multitasking on their laptop, check another retailer’s mobile app for in-store availability, then go to Amazon because they got an email about a deal […]

“The focus should be on strategic goal setting, data privacy, data quality, data quantity, and also to enhance decisions that will improve customer experience and real-time personalisation,” says Yogesh Khanchandani, Co-Founder and Chief Business Strategy Officer, PivotRoots, in an exclusive interview with MartechVibe.  While the world of marketing is shifting dramatically, customer experience remains the […]

CleverTap leverages AI and machine learning (ML) to deliver timely, relevant engagement opportunities for businesses. Customers are becoming more demanding, and marketers have put in the effort to keep up. Maintaining a brand presence across all possible channels boosts businesses’ credibility and connects them to their target audience. Customers expect their experience with the brand […]

Marketers use various tools to track successes and failures, a number of marketers also face challenges while choosing technology that maximises value and increases ROI. What makes selecting elements of a MarTech stack challenging? What should marketers keep in mind when creating the perfect stack for their business?  When it comes to understanding consumers, marketers […]

Leading Cross-Channel Marketing Hub Furthers Enterprise Focus and European Coverage CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent Marketing Cloud (Selligent)  The organisation’s fifth acquisition in 24 months. CM Group, whose majority owner is Insight Partners, purchased Selligent from HGGC.  This purchase further […]