As brands pursue efficiency through platform consolidation, many are unknowingly limiting growth. A diversified retargeting stack can improve performance, reduce dependency, and uncover audiences that single-platform strategies often miss.
Through this partnership, Veridooh’s independent verification technology is now available for all pDOOH buyers leveraging Azerion's Hawk DSP across its premium pDOOH inventory network.
Attentive’s new targeting and testing capabilities help brands scale RCS for Business while reducing common rollout risks and protecting performance.
Netcore Cloud and The Parent Inc explored how first-party data, behavioural segmentation, and AI-driven personalisation help brands engage millions of parents with relevant, high-conversion experiences across Southeast Asia.
The partnership underscores Vistar’s continued focus on helping brands connect digital and physical channels in more meaningful ways, while advancing DOOH as a full-funnel medium.
By combining ads within ChatGPT with omnichannel execution, advanced contextual strategy, and AI-driven optimisation, StackAdapt enables marketers to engage audiences at pivotal decision-shaping moments.
The launch marks a strategic pivot for InMobi towards packaging capabilities that bundle inventory, targeting, creative, and measurement into single experiences designed to achieve specific, desired brand outcomes.
The app connects merchants’ Shopify stores directly to Bloomreach’s marketing and search products, enabling them to personalise every customer touchpoint with the unified intelligence of customer data, product data, and commerce data.
Advertisers on Yahoo DSP in the US and Canada can now leverage InMarket’s measurement solution to better gauge the effectiveness of media campaigns across platforms in driving real-world conversions.
DOOH adoption is accelerating, with 68% of planners increasing usage and 61% planning higher investment, yet 58% still cite measurement as the biggest barrier to scaling spend.
