Horizon Commerce, Pacvue Expand Strategic Partnership
The expanded partnership brings together Horizon Commerce's strategy and activation expertise with Pacvue's Commerce Media Operating System.
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Horizon Commerce, Horizon Media Holdings’ specialist agency for commerce and digital experience, and Pacvue, the AI-Powered Commerce Media Operating System, have announced an expanded strategic partnership designed to help advertisers more effectively connect retail media planning, activation and measurement.
The expanded relationship brings Horizon Commerce’s Strategy and Activation teams, including its Blu Commerce intelligence capabilities, closer to Pacvue’s Commerce Media Operating System, enabling a more integrated workflow across planning, activation and measurement on major retail media platforms.
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The partnership addresses a persistent challenge for marketers: the systems used to measure media performance and determine investment strategy are often disconnected from the platforms used by teams to execute campaigns.
As a result, marketers can identify an opportunity through measurement but are forced to rely on manual processes, separate taxonomies and retailer-specific metrics to translate that insight into action.
Blu Commerce provides a standardised view of retail media performance across retailers, products and media tactics, including measurement of incremental contribution and iROI.
Pacvue unifies that intelligence with other proprietary omnicommerce signals to power media activation, giving Horizon Commerce’s Strategy and Activation teams one platform to translate those insights into investment decisions and activation strategies across major retail media networks.
Blu Commerce and Pacvue’s technology works in lockstep, feeding performance back into the next cycle of planning and optimisation. Pacvue’s real-time commerce signals – including availability, pricing, and content health – keep activation aligned with what’s happening on the digital shelf.
The result is a common decision framework connecting senior marketing leadership and campaign practitioners, helping brands allocate investment more effectively, reduce inefficient spend and drive greater incremental sales.
“Retail media has no shortage of data. The harder problem is turning that data into a consistent investment decision,” said Katie Comerford, President of Horizon Commerce.
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“A brand may be operating across Amazon, Walmart, Target and other retailers, each with different attribution methodologies, reporting structures and optimisation environments. Blu Commerce was built to create a common economic view across those investments.”
“By bringing that intelligence into a workflow that connects our Commerce Strategy and Activation teams with Pacvue, we can shorten the distance between understanding what is driving incremental growth and doing something about it.”
This connected approach is already delivering results. When Revlon’s Mitchum brands needed to close the gap between retail media and commerce operations on Amazon, Horizon Commerce unified its internal platforms with Pacvue’s advertising and commerce signals.
The results included a 13% average weekly revenue lift, a 19-point improvement in Best Seller Rank (BSR), a 5% lift in paid search revenue, and a 3% lift in paid search conversion rate.
By aligning media investment with commerce signals, Revlon and Horizon Commerce shifted from reactive adjustments to proactive growth, powered by automation, actionable insights, and the integrated capabilities of Pacvue’s Commerce Operating System.
“Horizon Commerce has been a valued partner since 2022, and this expansion reflects how that relationship has grown,” said Melissa Burdick, Co-Founder and President of Pacvue.
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“With more touchpoints across the customer journey than ever, measurement and activation must keep pace with how complex investment decisions have become. Pacvue empowers agency teams with the insight and activation to execute faster, while preserving the flexibility to evaluate performance against the business outcomes that matter to each brand.”
The partnership reflects Horizon’s broader approach to commerce technology: building an open intelligence layer that connects data, decisioning and activation rather than requiring marketers to operate within a closed technology ecosystem.
Together, Horizon Commerce and Pacvue are creating a more connected commerce investment workflow, combining Blu Commerce’s cross-retailer measurement, iROI, scenario planning and investment intelligence with scaled activation through Pacvue.
The result is a clearer path to shifting dollars toward the highest-value opportunities, reducing inefficient spend and driving greater incremental sales.
