In this exclusive interview with MarTech Vibe Middle East, Pawel Dabrowski, Head of Omni-channel, Nahdi Medical KSA talks about adaptability, advantages of having an agile team, data and analytics strategies and his approach towards investing in technology. Online shopping is witnessing a surge due to COVID 19. Do you think it will change the way […]
It’s official – physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is the preferred option and choice. Over 85 per cent of 2,000 global consumers surveyed by the […]
When it comes to purpose-driven brands, nothing beats good advertising that not only engages but leaves a lasting impact. One of the most recent examples of this is Nike’s Dream Crazy campaign featuring NFL backer Colin Kaepernick. It is a proven fact that advertising campaigns need to drive home messages that brands aspire to. Why […]
Customer experience improvement is at the core of corporate digital investments in 2019, IDC Research Spain reports in its latest analysis “Impact of Digital Technologies in The Customer Journey” jointly drawn up with Atento. According to IDC data, 23 per cent of 1.68 billion dollars will be invested in digitalisation processes in the course of the year will focus on […]
Criteo, the advertising platform for the open internet, has announced its strategic partnership with Custora – a customer intelligence platform that uses machine learning to power personalised marketing, as part of Custora’s Global Audience Partner Program. Companies including Tommy Hilfiger, Tiffany & Co., and Bonobos use Custora’s customer intelligence platform. The partnership will leverage Custora’s […]
