GIG Gulf Partners With MoEngage For Customer Journey Experience

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The partnership aims to improve its real-time customer journey experience right from claim initiation to real-time claim status and updates

GIG Gulf, an insurance provider in the MENA region has partnered with MoEngage, an insights-led customer engagement platform, to enhance its real-time customer journey experience. 

MoEngage will enable GIG Gulf to improve its real-time customer journey experience right from claim initiation to real-time claim status and updates.

GIG Gulf will utilise MoEngage’s extensive capabilities to ensure timely updates to its customers and in the long run, improve customer stickiness and NPS.

“We are ecstatic to partner with GIG Gulf and support them in their customer engagement endeavour. It will be a great partnership towards driving hyper-personalization at scale.”, said Sweta Duseja, Director of Customer Success at MoEngage. We also want to assist GIG Gulf in improving their NPS and customer stickiness based on our expertise.

One of GIG Gulf’s challenges before partnering with MoEngage was integrating different tools to align different methods of communication. MoEngage’s platform, with its readily available APIs, complements well with the brand’s existing stack.

As the partnership between MoEngage and GIG Gulf evolves, the insights-led customer engagement platform, through its capabilities, will assist GIG Gulf in enhancing its engagement rates per message, and help increase their Monthly Active Users on their MyGIG mobile application. GIG Gulf also expects to see an increase in service utilisation and conversion rates.