Marketers need to focus on their SEO performance gap to raise the strategic importance of search. SEO and Martech go together; however, marketing technology expectations are radically changing. The changing role of the CMO, paired with the increasing need for serious investment in SEO and higher effectiveness, indicates that 2021 will see a significant interruption, even if […]
Now is the right time for brands to invest in marketing technology to support business continuity planning. In light of the pandemic, marketing leaders across industries kept their targeted focus on their budgets – especially the marketing technology stack. This would help in driving strategic impact and business continuity. In its essence, experts believe marketing budgets are […]
In this exclusive interview with MarTech Vibe, Nazim Erdogan, Chief Marketing Officer, Sahibinden.com talks about digital marketing, the rise of e-commerce in Turkey, business continuity and MarTech. 1. Challenges sahibinden.com faced with Business Continuity during the Covid-19 outbreak. What were your most significant learnings? During the outbreak preventions, the most important thing was to […]
While most businesses faced enormous challenges and economic hardships in 2020, Big Tech saw it as an opportunity. As their revenues grew and down markets are always a good time to consolidate, 2020 saw major acquisitions, here are few of the big ones. February GoDaddy Acquires Social Content Startup Over This follows GoDaddy’s relaunch of […]
Now is the right time for brands to invest in marketing technology in order to support business continuity planning. In light of the pandemic, marketing leaders across industries keep their targeted focus on investing their budgets – especially in the marketing technology stack. This would help in driving strategic impact and business continuity. In its […]
Speaking exclusively to Martechvibe, Hande Cilingir, Co-founder and CEO, Insider talks about growth, the challenges marketers face and the role of technology in Marketing 1. Insider was formed in 2012 back when the MarTech space was nascent and almost unheard. What made you and your co-founders believe you were solving a problem? Tell us the […]
MarTech, otherwise known as Marketing Technology, is the term for the software and tech tools marketers leverage to plan, execute, and measure marketing campaigns. The suite of tools a company leverages for marketing processes is known as the MarTech Stack. If you’re a marketer, it can be a great idea to create your own MarTech […]
In this exclusive interview with MarTech Vibe, Nazim Erdogan, Chief Marketing Officer, Sahibinden.com talks about digital marketing, the rise of e-commerce in Turkey, business continuity and MarTech. 1. Challenges sahibinden.com faced with Business Continuity during the Covid-19 outbreak. What were your most significant learnings? During the outbreak preventions, the most important thing was to make […]
“Designing growth marketing is not only about Performance Marketing campaigns but the power of your brand in consumers’ minds” – Speaking exclusively to MarTech Vibe, Xavier Nunes opines about growth marketing strategies, loyalty, MarTech scope and challenges. There are so many definitions and variations of “growth” nowadays. How would you define it? What does growth […]
Unified company will reshape the B2B martech industry Demandbase, the leader in Account-Based Marketing (ABM), announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase’s leadership in the ABM space and positions it to become the dominant B2B marketing platform company. Furthermore, the acquisition will help accelerate Demandbase’s revenue growth from $100 […]
