Discovery and decision-making are moving beyond traditional search, but without a clear measurement layer, brands lack the visibility needed to fully understand performance or invest confidently in this emerging channel.
The integration enables marketers to bring triggered and CRM programs together under one roof in Braze, with shared frequency caps, suppression rules, and reporting.
The announcement builds on Positionless Marketing, which gives marketers access to three core capabilities: Data Power, Creative Power, and Optimisation Power, enabling them to execute any task, instantly and independently.
FlowMotion turns events in Storyblok, such as create, update, approve, translate, schedule, and publish, into workflows that can sequence actions, pause for human approvals, enforce governance rules, and execute only where relevant.
Through its predictive AI integration, Impartner enables fully automated optimisation across keywords, bids, audiences, and budgets using the big data and conversion data from all partner campaigns together across all geographics.
New data shows Short Drama emerging as one of the UAE’s fastest-growing subscription categories and a top destination for Android ad spend, signalling a shift in how audiences consume and pay for mobile content
With AI Auto-Responder, businesses can accelerate response times, enhance customer perception and maintain consistent brand voice, while reducing manual effort and enabling teams to focus on higher-value strategic work.
AI adoption is accelerating, but without strong data, processes, and strategy, it falls short. Marketers must prioritise fundamentals to unlock meaningful value from AI investments and integrations.
Athena by Zeta converts enterprise data into predictive answers, enabling marketing teams to identify opportunities faster, execute with precision, and prove the business impact of every decision.
New research finds that only half of marketing and finance leaders measure how marketing is driving business outcomes, and 71% believe AI-powered marketing tools prioritise short-term performance over long-term brand growth.
