MarTech

The acquisition will bring Apromore’s domain expertise in process intelligence and optimisation directly into the Salesforce platform.

Airship now enables brands to create rich, two-way conversations that build customer trust, combat the rise of SMS fraud, and accelerate business outcomes.

Attentive’s latest release also delivers many customer-driven workflow improvements that save time, reduce errors, and make day-to-day campaign management easier.

Will Snow, Associate Director Digital Technologies, Yum! Brands, explores whether artificial intelligence can truly replicate the human spark or if creativity will always remain an innately human art.

The SAP Business Suite updates represent a step forward in using AI, data, and applications to support more efficient, informed, and resilient business operations.

The intimate and high-impact event will serve as a strategic platform for decision-makers to share insights, challenges, and success stories. The agenda addresses how to make apps the heart of the customer journey and drive retention, responsiveness, and brand loyalty.

Luis Clark, Go-to-Market Manager, monday.com, explains how operational AI is reshaping marketing workflows—helping teams move faster, eliminate bottlenecks, and connect strategy to execution at scale.

Mobile-first marketers often celebrate installs, downloads, and clicks, but true growth lies in signals like repeat rate, shrinking engagement gaps, loops, and advocacy. Leaders at Uber, Akzo Nobel, Polarsteps, and Prematch share why the quietest growth signals often matter most.

Pega Infinity takes a fundamentally different approach, harnessing AI's creative potential while promoting dependable execution for enterprise-grade reliability.

Adobe and Medallia are deepening their collaboration, enabling companies to use Medallia’s customer insights within Adobe’s tools to understand audiences and deliver personalised experiences that drive results.