Deloitte Digital Introduces CreativEdge

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Deloitte Digital has introduced CreativEdge, a production-ready Generative AI solution for customised, on-brand content creation.

Jenny Kelly, Head of Content and GenAI for Deloitte Digital, said, “As we continue transforming our business with GenAI, marketers want tools that they can interact with. CreativEdge allows those individuals to utilise GenAI, informed by data they submitted, which helps to increase the quantity and quality of content they ultimately generate. This tool will help marketers improve productivity, and harness creative consistency without sacrificing the value that brands expect today.”

Deloitte Digital’s latest innovation, CreativEdge, is designed to empower marketing teams with the capabilities of GenAI for content creation. This end-to-end web-based tool simplifies content creation workflows, enabling rapid concepting and building of creative assets and copy for sales purposes or omnichannel marketing campaigns.

CreativEdge delivers consistent, cross-media marketing and sales campaigns, including digital display, email, social media and video storyboards with the push of a button. The cutting-edge tool streamlines workflows for marketing and sales content production, including text, images and translations in over 20 languages.

The introduction of CreativEdge signals a significant shift in the marketing landscape, marking an evolution from hypothetical GenAI discussions, to an accessible and user-friendly tool brands can apply to ongoing projects with ease. This tool helps address the increasing demand for personalisation at scale while leveraging existing approved brand assets and integrating into existing workflows. 

Utilising it, marketers can input their campaign goals and target audiences into CreativEdge and instantly generate new text and image content for email, social media, paid media and other channels. It’s a catalyst, providing creative professionals with a unique advantage to amplify imagination.