Havas Acquires Liquid
The addition of Liquid builds upon Havas’ investment in the Middle East through its partnership with Chalhoub Group.
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Havas, a global communications network, announced the strategic acquisition of Liquid, an omni-commerce company, marking a significant step forward to redefine the shopper marketing, ecommerce and retail media landscape in the Middle East.
Yannick Bolloré, Chairman and CEO of Havas, said, “At Havas, we’re dedicated to creating meaningful shopping experiences that not only resonate with consumers but also drive brand growth across all channels. The addition of Liquid builds upon Havas’ investment in the Middle East through our partnership with Chalhoub Group, extending our capabilities in this crucial region and ensuring our clients’ digital commerce transformations are not just reactive but ground breaking.”
Sachinn J Laala, Chief Executive Officer of Liquid said, “Our partnership with Havas signifies a pivotal step towards amplifying the digital retail transformation globally, benefiting consumers, operators, and third-party sellers alike. By uniting Liquid’s innovative strategies with Havas’ global network and expertise, we’re poised to lead the Shopper marketing, ecommerce, and retail media landscape, extending value creation and setting new benchmarks for our clients worldwide.”
Michael Chalhoub, President Strategy, Growth, Innovation, Investment and Joint Ventures at Chalhoub Group said, “This acquisition underscores our steadfast commitment at Chalhoub Group, alongside Havas, to digital transformation and innovation, keeping our customer and her habits at heart, and paving the way for new benchmarks in shopper marketing and ecommerce. Together, we will cultivate meaningful connections, delivering unparalleled value to both brands and consumers, and elevating the shopping experience to unparalleled heights.”
This acquisition is a fusion of shared visions and values, aiming to redefine the shopper marketing and ecommerce landscape. The integration of Liquid’s agile and creative retail strategies into Havas Market’s global resources and technological expertise will deliver unparalleled value to brands and consumers alike.
