Meet the Marketing Leaders of Singapore’s Leading Digital-First Brands
Marketers in Singapore are at the forefront of technological innovation, embracing a digital-first mindset to engage consumers effectively. Here are our top picks.
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Singapore stands as a beacon of innovation in the global digital landscape. With its tech-savvy populace and robust infrastructure, it has emerged as a prime market for digital business growth and marketers as well.
Marketers in Singapore are at the forefront of technological innovation, embracing a digital-first mindset to engage consumers effectively. Through collaboration and integration, they leverage the latest tools and platforms to drive brand success in the digital landscape.
Martechvibe recognises the top marketers leading digital-first brands in Singapore.
Achint Setia
Achint Setia serves as the Chief Revenue and Marketing Officer for Singapore at ZALORA, leading the company’s operations in Singapore, Malaysia, Hong Kong, and Taiwan. In this capacity, he is responsible for brand growth, customer retention, and ads monetisation among others. Previously, Achint held positions at prominent companies including Myntra, Viacom 18, McKinsey, and Microsoft. He holds educational credentials from the Stanford University Graduate School of Business.
Cheryl Ang
Cheryl Ang serves as the CMO at Daraz. With a rich background in global marketing, Cheryl brings over a decade of experience in ecommerce to her role, specialising in various facets including ecommerce campaign management, TVC production and product marketing. Previously, she spent over six years at Shopee, where she held the position of Head of Marketing. Cheryl holds a Bachelor of Science in Business Administration from the University of Dayton.
Disha Goenka Das
Disha Goenka Das serves as the Group CMO at PropertyGuru Group for over a year, leveraging 20 years of experience across Marketing, Sales, and Product in 30+ global markets. With a focus on brand building and storytelling, she excels in driving integrated marketing and customer experience programs for sales growth. Previously, Disha held key roles at Twitter for over eight years and Google for over nine years. She holds degrees from Osmania University and INSEAD.
Dylan Chia Yao Feng
Dylan Chia Yao Feng is the Director for MPL Esports at Moonton Games, where he has dedicated five years to elevating the brand and operations. In his role, he serves as the Director of Marketing and overall league director, overseeing league operations. Before joining Moonton Games, Dylan accumulated over three years of experience at Astro and a year at Sport Singapore. He holds a Bachelor of Science from the University of Sunderland.
Javi D
Javi D is the Director of Regional Marketing at Quick Commerce (APAC) for foodpanda, where he has worked for over two years. With 15 years in marketing and advertising, Javi is known for his strategic prowess in elevating brand awareness and enhancing customer experiences. Prior to this role, he held significant positions, including Senior Marketing Director at Walmart and Group Marketing Director at the Coca-Cola Company. He is an alumnus of Northwestern University’s Kellogg School of Management.
Kevin Peng Lu
Kevin Peng Lu has led the regional online marketing efforts at ShopBack for the past eight years, focusing on user acquisition strategy and leveraging marketing insights and technology for business success. With a decade of experience, he previously held a senior management position at ZALORA, where he specialised in Social Media Marketing and Mobile Marketing while spearheading growth projects. Kevin holds a Master of Science (MS) degree in Statistics from the National University of Singapore.
Marcus Chew
With a career spanning over 20 years, Marcus Chew is currently the Group Chief Marketing Officer at Lazada, where he has demonstrated his expertise for over two years. He’s adept at growing digital businesses and launching brands. Before joining Lazada, Marcus served as the Chief Marketing Officer at Income for over six years, and he held the position of Head of Brand Marketing at adidas. Marcus holds an Executive MBA from INSEAD.
Mario Alvin
Mario Alvin is the Head of Marketing at Gojek, where he has played a pivotal role for more than five years, assuming his current position for over a year. With over a decade of experience, he held significant roles at Philip Morris International as Manager of Portfolio Strategy & Development for Marlboro & Parliament, and at PT HM Sampoerna Tbk., where he spent over six years. Mario holds a Bachelor’s degree in Commerce from The University of British Columbia.
Mira Bharin
Mira Bharin is the Chief Marketing Officer at Trust Bank Singapore, bringing over 18 years of global marketing and commercial leadership experience, with over 15 years in FMCG. Before her current role, Mira was the Divisional Director of Marketing & Guest Experience at Sentosa Development Corporation. She has also worked at L’Oréal and Procter & Gamble. She holds her education credentials from Boston University.
Roopa Sharma
Roopa Sharma is the Director of Brand and Content Marketing at Audible, bringing over a decade of experience in consumer-tech and entertainment marketing with global brands in APAC, including Disney+, Netflix, and Viacom18 Media Private Limited. Roopa played a pivotal role in the core marketing team that launched Netflix in APAC in 2016. Roopa Sharma holds her educational background from the Symbiosis Institute Of Media And Communication, India.
Sandeep Suvarna
Sandeep Suvarna is the Senior Director & Head of International Marketing at Twitch. With a background in tech marketing leadership, Sandeep has played pivotal roles in growing and scaling companies across the Asia Pacific region, including LinkedIn, Disney, and Yahoo!. Additionally, Sandeep was part of the founding teams of two successful startups. He holds a Master’s degree in Marketing and Advertising from St. Xavier’s College.
Shilangi Mukherji
Shilangi Mukherji brings her expertise to Prime Video & Amazon Studios as the Director & Head Regional Marketing for APAC & MENA, based in Singapore. In her previous tenure at Amazon, spanning over four years, she held the position of Head of Customer Marketing for Prime Video in Amazon India. Before her time at Amazon, Shilangi spent over seven years at Viacom18 Media Private Limited.
Sudarshan Balachandran
Sudarshan Balachandran is the Regional Marketing Director at Carousell Group, bringing over 12 years of experience in marketing. Armed with both engineering and MBA degrees, he excels in end-to-end marketing strategies, user growth, branding, product launches, and consumer analytics. Previously, Sudarshan spent three years at foodpanda, culminating in the position of Director of Marketing (APAC). He also served as Senior Manager of Global Brand Marketing Strategy at Agoda.
Sulin Lau
Sulin Lau has been working with Grab for over five years, currently serving as the Regional Head of Marketing and Brand for Deliveries, Mobility, Fintech, and B2B sectors. She’s also the creative mind behind “Think Things,” a set of 52 DIY marketing ideation cards. Previously, Sulin gained extensive experience at companies such as Maxis, BBDO Worldwide, DDB Asia, and Leo Burnett. She began her educational journey at The London School of Economics and Political Science (LSE).
Winston Goh
Winston Goh is the Director at Shopee Singapore, with five years of experience within the company. He is currently the Director – Head of Marketing. His expertise spans ecommerce sales, marketplace operations, business development, strategy, user growth, digital and performance marketing, campaigns, CRM, social media and partnerships. Previously, he served as the Regional Product Head at Alibaba Group. Winston holds a Master of Business Administration (M.B.A.) from INSEAD.
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