Mobile-first marketers often celebrate installs, downloads, and clicks, but true growth lies in signals like repeat rate, shrinking engagement gaps, loops, and advocacy. Leaders at Uber, Akzo Nobel, Polarsteps, and Prematch share why the quietest growth signals often matter most.
Tightening privacy laws, the rise of AI, and the shift of customer data into operational systems are redefining how brands build trust and deliver seamless experiences across marketing, service, and operations.
Charles F Manning, Chief Executive Officer & President, Kochava, reveals how the convergence of mobile, CTV, and DOOH is redefining measurement, media optimisation, and customer engagement for global brands.
Vibe Martech Fest – the Middle East’s largest marketing technology summit, will take place on September 12 – 14, 2023, in Dubai, UAE. The fifth edition promises to pack in 400 attendees, two stages, workshops and a speaker line-up of global leaders.
Composable customer data platforms are bringing marketing and data teams together. Are the Channel and Platform eras of MarTech behind us? Breaking News! Marketing and data teams are happily working together—this shouldn’t be news, but most companies’ marketing and data teams operate in two different worlds. Since organisational silos exist in every business, why should […]
Completely cookieless, it delivers targeted ads using zero personal information or behavioural tracking data. Mitgo, a player in the MarTech and AdTech markets, has launched Takeads, a privacy-first and entirely cookieless platform that brings a user-centric approach to native advertising. Mitgo began working on its native advertising offering five years ago. Now launched, Takeads – […]
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. Czechia Consumer Protection Act Strengthens Consumer Rights Czechia has […]
Scott Brinker is a leading voice in the MarTech space, the Editor of ChiefMartec and the creator of the marketing technology landscape supergraphic. There are more than 9,932 solutions in 2022 — up 24 per cent from 2020. We spoke to Brinker about the common doubts marketers have while getting started on their MarTech journey; […]
VR ads in metaverses can be a great way of raising revenues, and many ad giants have already sensed it Metaverse, which translates to “a universe beyond”, is now being called the future of the internet, made up of multiple shared 3D virtual spaces. As it stands today, the metaverse will comprise multiple interoperable virtual […]
CIOs and CMOs need to work together to address digital customer experience and expectations. In 2020, more than half of the global population went online. Put simply, this means that more people now use the internet than those that do not. As a result of this shift, businesses now need to leverage the opportunities introduced […]
