Through the relationship, NIQ and Stirista will enhance their abilities to develop robust audience definitions, improve campaign planning, and support marketing performance across channels.
New AI agent, audience activation capabilities, and Command Center by Iterable help marketers deliver more relevant experiences, optimise performance, and maintain trust across channels.
New in-product support agent by Amplitude answers questions with behavioural data and user insights, guides users through tasks, and shows product teams whether problems are truly fixed.
Fasil Shah explains how loyalty is evolving in the age of short-form content, shifting from long-term brand commitment to trend-driven engagement—and what brands must do to retain customers in this new landscape.
With Synup MCP, agencies can build AI-powered workflows that manage listings, respond to reviews, publish social content, and analyse local search performance, all through a single, standardised protocol.
Marketers can seamlessly bring their Canva designs into Klaviyo to personalise, refine, and deliver customer experiences at scale.
As part of its Agentic Marketing Platform, Ad Studio is built for the full performance marketing workflow, bringing analysis, ideation, content creation, and execution together with agentic AI.
Demandbase AI uses Context Intelligence—a proprietary layer that applies each company’s unique GTM context—to analyse account signals and patterns against pipeline goals, identifying the opportunities most likely to drive results.
Developed with Marketing Architects' sister company, Misfits & Machines, Mass Customizer lets brands customise TV creative at scale without reshoots, extended timelines, or added production costs.
The relationship provides advertisers with NIQ‑built GeoPurchase segments informed by CPG purchase insights, enabling more precise planning and targeting across cross‑screen and DOOH campaigns.
