gamification

The gamification strategy is part of MyRepublic’s efforts to boost engagement, loyalty, and long-term customer value.

This move has made it the only bank in the country to establish a retail loyalty programme integrated within its mobile banking app.

Ahmed Khairy, CEO of Gameball talks about why true loyalty goes beyond transactions—brands must build emotional connections, personalise experiences, and leverage AI to stay ahead.

The "7-Eleven Pre-order" platform is a new business channel of which offers reaching out to more customers with different products.

AI has the potential to enhance or achieve strategic loyalty initiatives retailers have long sought—true one-to-one marketing and customer interactions, the genuine ability to influence purchasing decisions at the moment, and an effective lever for incremental spending.

According to Stripo, gamification in emails helps brands better engage with subscribers, which may result in a 300 per cent increase in ROI. The company reiterates that gamification is not meant for eCommerce only, SaaS businesses and B2B companies will also benefit greatly from gamification. Dmitry Kudrenko is the CEO and Co-Founder of Stripo announced […]

The crowd started lining up at the Apple Store of the Dubai Mall at 1 am, hours before it opened its door. Even the pandemic could not keep the die-hard Apple fans away. How much does Apple pay for that exposure and advertising? Zero. According to a SellCell survey, brand loyalty for Apple is at […]

The world’s first ‘Goal Mall’ is a financial goal management platform and an entirely new fintech experience that is set to reinvent consumer personal finance. It launches on August 19.  The platform, Goalry, is built on a multi-level gaming field grid and is the first of its kind across any industry. With the help of […]

To those marketers who do not give B2B gamification a fair chance It was 2011. Popular marketers Gabe Zichermann and Sebastian Detarding were having a public debate on Gamification.  Their argument was not about the importance or the future of gamification marketing. Instead, it was about the syntax of game design. While Gabe believed that […]

Taking a page out of the B2C marketing strategies guide, several brands have been using gamification successfully You are in a virtual arena. Putting on your detective cap, you are tasked with uncovering the mysteries hidden inside the data. No doubt, data analysts would enjoy such challenges, so SAP launched this gamified marketing campaign to […]