With the new capabilities, marketers can now activate personalised physical mail campaigns alongside digital display, audio, and CTV campaigns using fully extended first-party and third-party audiences within fullthrottle.ai.
By integrating PubMatic AgenticOS with Optable’s identity-first, privacy-safe AI, buyers gain better signals and more efficient activation while complementing AgenticOS's execution capabilities with specialised audience intelligence.
As AI becomes the new shopping interface, retailers must rethink discovery, data, and customer experience to stay visible. Those who adapt now will shape how consumers find, trust, and buy in an AI-native world.
Performance marketing has reached a turning point. As 2026 unfolds, there are three shifts marketers need to watch and prepare for.
Conversion API and first-party data are becoming the foundation of smarter ad strategies, with AI optimisation enabling media buyers to improve targeting, efficiency, and ROI.
Volatility is inevitable, says Martin Man, Partner Manager, DX EMEA at Progress, But with the right mindset and tech stack, it can be a catalyst for building more resilient, customer-centric strategies. How do teams protect data-driven marketing strategies in an evolving privacy landscape?
Retail Media is evolving into Commerce Media, unlocking omnichannel, data-powered advertising that transcends traditional retail boundaries. From in-store displays to AI-driven off-site ads, the future of consumer engagement is everywhere—and it’s just getting started.
Unlike traditional media, retail media places ads right at the moment of purchase, making them feel less like interruptions and more like relevant recommendations.
The future of Retail Media Networks (RMNs) lies in clean-room-powered data collaboration, while innovations in shoppable media, interactive ads, and omnichannel attribution will redefine engagement and measurement in CPG advertising.
The partnership provides seamless integration with the ability to create targeting and retargeting campaigns.
