first party data

The partnership accelerates InMobi Advertising’s broader Ad Experiences strategy, which packages inventory, targeting, and measurement into outcome-engineered solutions.

We need to move past the broken notion that you must choose between a legacy storage-based CDP and a modern, composable platform that only one vendor understands, says Zack Wenthe, Director of Product Marketing & Customer Data Evangelist at Tealium.

Project Gravity enables signal monetisation and identity resolution, enabling advertisers to optimise campaigns for targeting, suppression, frequency-capping, and more in a privacy-compliant manner.

The approach enables brands to maximise the impact of creator content across multiple retailer audiences using a data-first approach in selection and amplification, adding scale without sacrificing relevance.

Netcore Cloud and The Parent Inc explored how first-party data, behavioural segmentation, and AI-driven personalisation help brands engage millions of parents with relevant, high-conversion experiences across Southeast Asia.

The collaboration incorporates premium live and always-on listening environments into fullthrottle.ai's audio offering, enhancing its ability to deliver high-quality audiences and measurable performance.

The biggest breakdown is that personalisation is still treated as a tactic rather than an operating system. Many brands understand the value of personalising the ad experience, but execution still happens across fragmented workflows, says Christiana Marouchos, VP of Marketing at StackAdapt.

The launch marks a strategic pivot for InMobi towards packaging capabilities that bundle inventory, targeting, creative, and measurement into single experiences designed to achieve specific, desired brand outcomes.

The strength of a brand will be defined by the quality of its data, the clarity of its identity, and its ability to deliver value within AI-driven interactions. Visibility will still matter, but it will not be enough, says Mohammed Alkhotani, SVP & GM, Salesforce.

Smart packaging is making a strong comeback, with QR codes and NFC technology enabling brands to embed gamified experiences that drive deeper customer engagement, unlock valuable insights, and showcase new products in more interactive ways.