With the new capabilities, marketers can now activate personalised physical mail campaigns alongside digital display, audio, and CTV campaigns using fully extended first-party and third-party audiences within fullthrottle.ai.
By integrating PubMatic AgenticOS with Optable’s identity-first, privacy-safe AI, buyers gain better signals and more efficient activation while complementing AgenticOS's execution capabilities with specialised audience intelligence.
As AI becomes the new shopping interface, retailers must rethink discovery, data, and customer experience to stay visible. Those who adapt now will shape how consumers find, trust, and buy in an AI-native world.
Performance marketing has reached a turning point. As 2026 unfolds, there are three shifts marketers need to watch and prepare for.
Conversion API and first-party data are becoming the foundation of smarter ad strategies, with AI optimisation enabling media buyers to improve targeting, efficiency, and ROI.
The partnership provides seamless integration with the ability to create targeting and retargeting campaigns.
72% of marketers in the UAE are afraid of breaking privacy guidelines, and 65% are leveraging first party data to improve customer targeting by understanding behaviour and preferences.
The editorial-initiative studies how marketing leaders in the United Arab Emirates are leveraging first party data to drive retention and loyalty among customers Martechvibe’s editorial team is looking for experts from the region to participate in a survey entitled Reimagining Customer Retention with First Party Data. Participate in the survey: First Party Data survey. The […]
Marketers can activate their first-party data across partners and platforms from Adobe Real-Time CDP. Furthermore, the integration enables marketers to connect their first-party data with RampID. LiveRamp, a data collaboration platform provider, is integrating its people-based identifier, RampID, with Adobe’s Real-Time Customer Data Platform (CDP), part of Adobe Experience Cloud. Through a new LiveRamp app […]
The conglomeratewill enable Sojern to scale up its Travel Marketing Platform solutions by tapping into PUSHTech’s clients Sojern, the digital marketing platform built for travel, and PUSHTech, a CRM, marketing automation, sales and support platform, announced a new partnership to support hotel partners in making the most of their first-party data. “As Google looks to […]
