digital transformation

The report also reveals a shared belief among CMOs that while the core purpose - or ‘why’ - of marketing remains unchanged, the ‘how’ is evolving rapidly.

As generative and agentic AI reshape how we design digital journeys, Wells Stringham, Head of Experience at Apply Digital shares what the new playbook looks like from synthetic personas and faster content creation to KPIs that truly matter.

New research shows that businesses with higher digital maturity are outpacing their peers, with integration, agility, and leadership alignment playing pivotal roles in delivering ROI and operational resilience.

While 86% of global executives call AI core to their strategy, new reports from Kyndryl, Qlik and S&P Global reveal that complexity, cultural inertia, and capability gaps are keeping organisations from unlocking its true potential.

The report also shows that 73% of respondents have increased spending on GenAI or AI-specific solutions, sourcing from cloud providers, established vendors, and emerging startups.

The agreement will help UniCredit transform its Group-wide operations for a new era of banking at scale, gradually migrating key applications to the cloud

Chelsea Football Club is partnering with FPT in an effort to prioritise AI-centric digital transformation.

As Southeast Asia’s digital economy surges, businesses across the APAC region need a unified platform for growth. But they face a critical challenge: fragmented data and disconnected systems are standing in the way of delivering the seamless customer experiences today’s buyers expect.

Think like an internal entrepreneur—turning your work into a business within a business for greater impact and job satisfaction.

The Lab will lead the development of scalable genAI solutions across critical business areas, including agentic systems.