Across the conversations at Vibe Marketing Tech Fest, Dubai, one idea surfaced repeatedly: marketing is becoming less about isolated metrics, channels and functions, and more about connecting the entire customer and business equation.
Brands need to function as a connected unit grounded in a solid customer data foundation or else they risk missing hidden signals across their organisation, says Varun Sharma, VP & Head of SAP CX – Middle East Africa, SAP.
Composability and AI are ushering in a new era of Martech flexibility, giving organisations greater control over their data, technology choices and ability to innovate.
What starts as a quick regional fix or a departmental workaround rarely stays small — and by the time leaders notice, it's already a liability hiding in plain sight.
The Perficient and Gradial partnership brings agentic marketing capabilities to life via agentic orchestration across the marketing technology stack.
According to Katie Soo, companies that can anticipate cultural shifts, build trust across communities, and create genuine connections will have a significant advantage in a world where technology itself becomes increasingly accessible.
WPP Enterprise Solutions will launch with an initial portfolio of proprietary solutions designed to help organisations accelerate growth in an AI-powered economy.
The new publication from Vibe Media Group will deliver research-driven insights across technology, operations, AI, supply chains, retail media, and consumer behaviour to help retail leaders navigate an increasingly interconnected industry.
The collaboration brings together Optimizely's experimentation, personalisation, and AI orchestration capabilities with Deloitte Digital's experience in transformation, creativity, and human-centred design.
Memorable experience is the part of the product that survives commoditisation, and it is what gives the customer a reason to advocate, says Darius LaBelle, Managing Director, Middle East at November Five.
