digital transformation

The five-year partnership expansion between WPP and Google will empower brands to create hyper-relevant campaigns quickly, magnifying proven results across the integrated marketing and commerce journey.

The new Agentic Commerce Protocol (ACP), co-developed by Stripe and OpenAI, provides a framework for retailers and brands to interact with consumers through AI agents and facilitate a seamless, instant checkout experience.

Hyland continues to advance enterprise content management with AI-powered content intelligence, agentic automation, and real-time insights.

New solution delivers Feedonomics' data management and automation tools to easily create, manage, and synchronise product feeds without technical knowledge.

The acquisition will bring Apromore’s domain expertise in process intelligence and optimisation directly into the Salesforce platform.

Will Snow, Associate Director Digital Technologies, Yum! Brands, explores whether artificial intelligence can truly replicate the human spark or if creativity will always remain an innately human art.

The SAP Business Suite updates represent a step forward in using AI, data, and applications to support more efficient, informed, and resilient business operations.

Together, Perficient and Salesforce are making a joint commitment to help businesses evolve into agentic enterprises to enhance employee performance, unify data, accelerate decision-making, and deliver more personalised CXs.

The acquisition strengthens Pyxl’s global presence by combining HOOK’s creative storytelling with digital strategy and performance marketing to deliver emotionally impactful, results-driven brand experiences.

The report also reveals a shared belief among CMOs that while the core purpose - or ‘why’ - of marketing remains unchanged, the ‘how’ is evolving rapidly.