Egyptian digital payments provider Paymob has raised $15 million in a new funding round led by UAE-based venture capital firm Global Ventures. The new capital is part of the second tranche of the company’s Series A fundraising activity. Last year, the company raised $3.5 million as part of the first tranche. The investors in the […]
Merkle has been selected as the performance agency for Virgin Mobile in the UAE. Merkle, a part of the Dentsu group, is a leading technology-enabled, data-driven customer experience management company. Merkle specialises in delivering unique and personalised digital customer experiences. Merkle has been tasked with building and executing a performance strategy that helps drive brand […]
Uber’s long-term partnership with Mastercard continues to grow with a new strategic initiative focusing on digital payments and advancing financial inclusions which will be facilitated by Mastercard across the Middle East and Africa (MEA). As a regional first, the partnership with Mastercard will enable Uber to drive digitisation across their business operations, leveraging Mastercard’s single […]
The popularity of listening to podcasts has attracted the attention of marketers who wish to turn this behaviour into a potential marketing strategy Over 80 per cent listeners spend over seven hours listening to podcasts every week. New episodes and platforms get launched almost every day. At a time when radio is considered old-fashioned, did […]
The innovation identifies apparel and fashion brands’ highest value customers PreciseTarget, a retail data science company, is unveiling an innovative new service, ConsumerInsights, providing apparel and fashion brands deeper data and knowledge about each of their customers, and their best acquisition targets, delivered in a flexible cloud-based online service. The breakthrough solution allows brands and […]
Merkle, the customer experience management (CXM) company, has launched two new podcast series titled “Inside Job: Making CX Work” and “Digital Marketing Musings.” Both shows will feature interviews with thought leaders throughout the marketing industry to provide valuable insights into the growing trends of customer transformation and digital media. “Inside Job: Making CX Work” is […]
Eluvio Content Fabric used to support MGM sales with film and TV pre-releases, virtual premieres, screenings, marketing, and licensing of MGM’s vast library Eluvio (www.eluv.io) today announced a multi-year agreement with Metro Goldwyn Mayer (MGM) to extend use of the Eluvio Content Fabric to power MGM.com and MGM ROAR, their enhanced B2B platform which provides […]
Marketing automation and the expeditious rise of Martech tools can help in business growth, but certain marketing technology drawbacks can be catastrophic. While the dawn of the digital era made several martech tools a part of common marketing strategies in businesses, the continued evolution of technology has got brands to dive deep into the realm […]
Many organisations witness higher growth rates and investment plans with AI, while some struggle with its performance. Artificial Intelligence has earned the tag of ‘improved execution’ among all global brands. AI integration was an unavoidable addition for several organisations in 2020, and they do not regret it. A McKinsey survey, The state of AI in 2020, […]
The third edition of the region’s biggest marketing technology event scheduled for March 23-24, 2021 will focus on several key issues. Emerging from one of the most challenging times, companies in the Middle East clearly understand the role of technology and data in marketing. With physical stores shut due to lockdown, only brands with an […]
