Discovery and decision-making are moving beyond traditional search, but without a clear measurement layer, brands lack the visibility needed to fully understand performance or invest confidently in this emerging channel.
Bitly Assist and Weekly Insights are AI-powered features that eliminate manual data analysis by helping marketers quickly interpret performance data and take action with clear, actionable insights.
Powered by Conductor’s unified data engine, AI Search Performance connects AI visibility with the content driving citations, the audiences interacting with that content, and the competitive landscape shaping the conversation.
The addition of advanced Sentiment Analysis strengthens its position as a specialised AI visibility and brand intelligence platform built for the evolving search ecosystem.
New YouTube Creator Partnership API integration delivers first-party YouTube data into CreatorIQ, unlocking previously unavailable insights that enable brands and agencies to run more effective, informed creator campaigns.
Unlocked – Mobile & App Growth Summit returns to Singapore for its third annual edition on July 16, 2026, at One°15 Marina Sentosa Cove.
As AI reshapes search behaviour, Patrick Briggs and Simon Lesser explore whether SEO is evolving or being redefined entirely, highlighting the rise of Generative Engine Optimisation, shifting user journeys, and the growing challenge of measuring success in an answer-first ecosystem.
The platform enables advertisers and Candid's own agencies to execute strategy, research, campaigns, and media buying with greater speed, precision, and efficiency.
Leaders from GroupM Nexus, Huawei Consumer Business Group, and The Trade Desk shared how brands can unify touchpoints, use data to drive smarter engagement, and build customer-first strategies across channels.
Ted Sfikas, Field CTO, Amplitude, explains why marketers should prioritise experimentation to reduce wasted spend, improve ROI, and turn first-party data into actionable insights through disciplined test-and-learn approaches.
