digital marketing

Northbeam’s new Clicks + Deterministic Views technology uses AI to measure in-app clicks and ad views across Meta, TikTok, Snap, and more to reveal the true impact of campaigns

In addition to Affinity’s custom-built Consumer Purchase Audiences, this collaboration provides access to enhanced targeting capabilities, valuable insights, and fosters real-world impact through measurement.

Meta has introduced Business AI, campaign optimisation tools, and expanded Advantage+ and creator collaboration features, helping brands deliver personalised ads and improve performance across Facebook and Instagram.

The collaboration enables advertisers to measure, optimise, and scale their streaming campaigns across the Roku platform with greater precision and transparency.

Audience Unlimited will leverage AI to score data segments by relevance to an advertiser’s campaign, across thousands of curated segments from hundreds of trusted, privacy-conscious third-party data providers.

By combining Silverpush Mirrors’ AI-powered contextual intelligence with Adsquare’s location measurement, brands and agencies can directly attribute foot traffic from YouTube ad campaigns across the Americas, the UK, Europe, and Asia.

Built on data from Semrush Enterprise’s AI Optimization tool, the AI Visibility Index offers marketers a transparent, actionable view of brand visibility in AI search results.

Azerion Intelligence is available on a pay-per-use basis and is designed to provide full AI access and control to players across the advertising spectrum, regardless of scale, budget, and technical experience.

Through AMC, advertisers can now access Adsquare’s ID-precise data offering—built on geo-behavioural signals such as place visits, home/work locations, and seasonal consumer shopping patterns.

Launching improved website creation tools with Wix and new video marketing capabilities will provide advisors with the critical digital front door experience needed to attract, engage, and retain today’s investors.