digital marketing

The expansion of its Social Optimization solution provides advertisers with even greater brand protection and the ability to maximise their return on investment (ROI) on Meta.

Scout MCP and API join Yext's Management API and Content Delivery API as part of a connected ecosystem built for how agencies need to operate today.

Marketing measurement has never been perfect, but today’s most successful teams are rethinking how they interpret data, combining MMM, LTA, and incrementality testing to build more reliable frameworks for business growth.

Unlike traditional search metrics or AI search visibility metrics, CAI gives CMOs a single, board-ready score that quantifies their brand's authority in AI search and provides a clear roadmap to improve it.

By combining ads within ChatGPT with omnichannel execution, advanced contextual strategy, and AI-driven optimisation, StackAdapt enables marketers to engage audiences at pivotal decision-shaping moments.

This Martech Day, Martechvibe launches what aims to be a listening list of thinkers who are actively shaping the martech discourse, including but not limited to how AI is applied across stacks and adds customer value.

Brands are moving away from purely transactional loyalty rewards towards incentivising content creation and advocacy. Charlie Casey, CEO of LoyaltyLion, wants leaders to “think about user-generated content as part of the value exchange.”

With the acquisition of Semrush, Adobe expands its ability to serve marketers at every scale, from small businesses to global enterprises, with solutions for SEO, GEO, and ASO.

Through the relationship, NIQ and Stirista will enhance their abilities to develop robust audience definitions, improve campaign planning, and support marketing performance across channels.

New AEO capabilities within the Siteimprove.ai Search solution enable enterprises to track AI citations, prompts, share of voice, and sentiment across answer engines in a single, unified platform.