Eluvio Announces Partnership with MGM for Next Generation Content Servicing and Digital Marketing Platform
Eluvio Content Fabric used to support MGM sales with film and TV pre-releases, virtual premieres, screenings, marketing, and licensing of MGM’s vast library Eluvio (www.eluv.io) today announced a multi-year agreement with Metro Goldwyn Mayer (MGM) to extend use of the Eluvio Content Fabric to power MGM.com and MGM ROAR, their enhanced B2B platform which provides […]
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Eluvio Content Fabric used to support MGM sales with film and TV pre-releases, virtual premieres, screenings, marketing, and licensing of MGM’s vast library
Eluvio (www.eluv.io) today announced a multi-year agreement with Metro Goldwyn Mayer (MGM) to extend use of the Eluvio Content Fabric to power MGM.com and MGM ROAR, their enhanced B2B platform which provides MGM licensing partners the ability to experience new content, screenings, and marketing materials for the studio’s vast library of films, TV shows, and digital assets.
The effort improves MGM’s operations and client experience and significantly expands upon initial work that Eluvio previously announced with MGM.
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“Our goal is to make it easy for business clients and prospects to watch and access our vast library from any location in the world,” said Evan Scheffel, Executive Vice President and Global Head of Distribution Strategy and Operations at MGM.
“We’ve been incredibly impressed with Eluvio’s ability to help us launch and create new client-facing experiences with exceptional speed and quality, with tailored permissions and content rights enforcement to support pre-releases, screenings and more.”
“MGM is at the vanguard of technological innovation and entertainment quality, and we’re honoured to help play a central role in executing their vision,” said Michelle Munson, CEO and co-founder of Eluvio.
“This pandemic year precipitated the need to accelerate ways to directly monetize full libraries, reduce costs, streamline distribution workflows, and re-position for future innovation. The Eluvio Content Fabric was designed to do just that.”
“We are in the midst of a digital transformation at MGM, aimed at creating more efficient, inherently secure, and comprehensive ways to serve our clients, partners, and consumer audiences,” said Doug Rousso, Executive Vice President & Chief Information and Technology Officer at MGM.
“Eluvio is key to this effort, with breakthroughs in dynamic media composition, blockchain security, and high-performance streaming that have helped reshape our distribution architecture and set a new bar for technological innovation. With Michelle and her team at our side, we’re able to launch compelling new monetisation opportunities that couple groundbreaking technology development with compelling business innovation.”
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The Eluvio Content Fabric is a global platform service that enables just-in-time, low-latency content distribution, monetization, and asset servicing directly to consumers.
Content is delivered directly from source as on-demand streams, live streams, and dynamic sequences–without the use of cloud transcoding services, content delivery networks (CDNs), aggregation services, or creating file copies.
An embedded blockchain ledger, contract-backed content, and dynamic composition enable personalisation, rights control, monetisation, and re-use of media and metadata across properties and devices.
