Amblique Ignites Barbeques Galore's B2B Solution on BigCommerce
Leveraging B2B ecommerce as a growth avenue, Barbeques Galore turned to BigCommerce’s B2B Edition to create personalised buyer experiences and a frictionless B2B purchasing journey.
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BigCommerce, an open SaaS, composable ecommerce platform for fast-growing and established B2C and B2B brands and retailers, announced Barbeques Galore, Australia’s retailer of grills and outdoor lifestyle products, has launched its new B2B storefront.
Angus McDonald, CEO at Barbeques Galore, said, “BigCommerce’s ability to meet all of Barbeques Galore’s B2B implementation requirements at a competitive price was central to our decision to proceed with the platform, and our existing partner Amblique was a natural choice in ensuring our launch was done on time and on budget. The way in which our teams worked together to deliver the most value to both our business and retail customers in the shortest time possible is a critical enabler of success in the highly competitive, and ever-changing, retail environment.”
Stephanie Byrne, CEO at Amblique, said, “When working with a brand such as Barbeques Galore with a broad customer segment, a breadth of product catalogues, and the complexities that come with it, it’s imperative to have the right technologies in place. B2B Edition’s immediate usability, BigCommerce’s open SaaS architecture and Amblique’s agile MVP methodology were all integral in getting to market in such a rapid timeframe. Barbeques Galore is an excellent example of how bringing together the right team, domain expertise and shared vision can drive growth and success for our shared customers.”
Shannon Ingrey, Vice President and General Manager, APAC at BigCommerce, said, “B2B ecommerce is quickly catching up to its B2C counterpart, and what we are seeing is DTC brands and retailers venturing into B2B ecommerce to reach more customers, sell to a wider geographic and create more revenue streams. Today’s buyer expects a frictionless experience when making purchases online and when managing the buyer/seller relationship. Barbeques Galore recognises the value of delivering a powerful B2B ecommerce experience to elevate online selling experiences and meet digitally native buyers where they are.”
Leveraging B2B ecommerce as a growth avenue, Barbeques Galore turned to BigCommerce’s B2B Edition to create personalised buyer experiences and a frictionless B2B purchasing journey to meet buyer expectations, drive conversions and build brand loyalty in new and existing markets.
In just 12 weeks, agency partner Amblique transformed the brand’s antiquated B2B system into a fully functional, streamlined B2B ecommerce site.
