Virgin Mobile UAE Partners With Merkle for Performance Media

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Merkle has been selected as the performance agency for Virgin Mobile in the UAE. Merkle, a part of the Dentsu group, is a leading technology-enabled, data-driven customer experience management company. Merkle specialises in delivering unique and personalised digital customer experiences. 

Merkle has been tasked with building and executing a performance strategy that helps drive brand awareness, improve consumer engagement, and build long lasting personalised relationships with consumers in the UAE.

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Rob Beswick, Managing Director at Virgin Mobile UAE, said, ‘To ensure that we make a meaningful impact on our audiences, we needed a partner who clearly understood our vision for the mobile segment in the UAE coupled with an exceptional performance media track record. Merkle’s people-based insights combined with Virgin Mobile UAE’s leading edge digital tools will improve our data analytics and help us to deliver more effective customer engagement across all digital touchpoints. We are excited that we will be able to better engage our audiences in ways that are uniquely aligned to our brand ethos.’

Vimal Badiani, Head of Merkle, MENA, said, ‘We are thrilled to be working with Virgin Mobile UAE as it continues its rapid growth and builds on an excellent reputation for customer-centricity in the digital arena. As digital adoption and transformation continues to accelerate amongst businesses and consumers, data-driven, people-based marketing capabilities become of greater importance. We look forward to supporting Virgin Mobile UAE in targeting audiences more efficiently and effectively to drive incremental growth and value for their brand.’