Marin Software Launches AI-powered Anomaly Detector

This new tool automatically identifies and summarises unexpected results in performance marketing campaigns across Google, Meta, Amazon, and other pay-per-click ad platforms.

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    • Marin Software, a digital marketing optimisation platform, announced the launch of its Anomaly Detector.

    Wister Walcott, EVP of Product & Technology, said, “At Marin, we’re building a future where performance marketers access real-time, distilled insights to act faster, convert more customers, and free up time from tedious analysis. Marin’s foundation is built on AI, and recent advancements have accelerated our ability to make this vision a reality.”

    This new tool automatically identifies and summarises unexpected results in performance marketing campaigns across Google, Meta, Amazon, and other pay-per-click ad platforms. This feature gives brands and their agencies the contextualised, timely insights they need to move faster, make smarter decisions, and never miss an opportunity.

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