digital marketing

With this acquisition, Privy now offers a unified platform where merchants can manage email campaigns, SMS automation, onsite popups and soon, real-time 1:1 conversations — all from one place.

With AMC integration, Shirofune can now optimise bids based on indicators like New Customer Acquisition Cost, New Customer ROAS, and predicted LTV, enabling advertisers to maximise long-term revenue from their campaigns.

With Anura’s insights embedded into NP Digital’s paid media strategies, clients experience more efficient budget allocation and higher engagement from authentic audiences.

GenAI is stepping in where third-party cookies left off helping advertisers target audiences more precisely, with better ROI and a privacy-first mindset.

Unlike traditional AI tools that rely on outdated data, OwlyGPT is built specifically for marketers. It tracks trends, understands brand tone and performance, and provides real-time insights based on daily social conversations.

The GEO Authority Builder combines Longview’s expertise in earned media and brand credibility with Nowspeed’s strength in performance-driven digital marketing.

The marketer’s goal in 2025 isn’t just to capture attention; it’s to stay present across invisible moments. With these new updates, Apple is enabling that, and brands that lean in early will own the future of omnichannel loyalty.

The report highlights rising user consent, growing iOS ad spend, and the effectiveness of consent-driven marketing approaches.

Leveraging neuro-contextual, Liz operates like the human brain—recognising patterns, interpreting context, and responding dynamically to user interests, emotions and intentions.

By combining agentic automation with human expertise and built-in QA, AgentC helps agencies deliver faster, deeper marketing output without scaling headcount or compromising on brand nuance.