digital marketing

The acquisition is expected to expand Accenture Song’s social marketing capabilities for clients looking to strengthen growth and relevance.

AI Search Visibility Program helps small and mid-sized businesses secure better placements in AI-driven search results, driving visibility as users shift from traditional search engines to generative AI.

(un)Common Logic’s ecommerce SEO offering is built specifically for companies where marketing leaders need organic search to drive both scale and ROI.

With the new GEO service, Edge Marketing helps clients go beyond visibility by ensuring they are cited, trusted, and recognised as credible sources in the moments that matter most.

Similarweb’s GenAI Intelligence Toolkit provides both visibility and traffic data for GenAI, giving businesses a comprehensive picture of their performance across AI-powered discovery and search tools.

Fully integrated into Wix’s SEO suite, GEO gives users a clear view of how their brand and content appear and perform across AI-powered platforms, reflecting Wix’s response to the changing search landscape.

With this acquisition, Privy now offers a unified platform where merchants can manage email campaigns, SMS automation, onsite popups and soon, real-time 1:1 conversations — all from one place.

With AMC integration, Shirofune can now optimise bids based on indicators like New Customer Acquisition Cost, New Customer ROAS, and predicted LTV, enabling advertisers to maximise long-term revenue from their campaigns.

With Anura’s insights embedded into NP Digital’s paid media strategies, clients experience more efficient budget allocation and higher engagement from authentic audiences.

GenAI is stepping in where third-party cookies left off helping advertisers target audiences more precisely, with better ROI and a privacy-first mindset.