customer retention

The consumer has evolved, and brands are trying to catch up. Keep the message simple, and build a community where people genuinely talk about your brand, says Layla Akuri, Partner and CEO at Nadine Njeim Beauty. Word of mouth today is far more valuable than running an ad.

Smart Suppression analyses customer data from the data warehouse—including purchase history, engagement patterns, and behavioural signals—to predict the incremental lift each message would generate.

Omais Waiz, Performance Marketing Director, MultiBank Group, shares how data, psychology, and design come together to create apps that don’t just get downloaded but become part of users’ daily lives.

With this acquisition, Privy now offers a unified platform where merchants can manage email campaigns, SMS automation, onsite popups and soon, real-time 1:1 conversations — all from one place.

Staircase AI Agent, the first member in the Atlas lineup, reviews touchpoints such as email, meetings, and product usage to identify sentiment and risk, then notifies the team with relevant alerts.

EngageLab showcased its AI-driven customer engagement platform that empowers businesses to deliver personalised, impactful experiences across multiple touchpoints.

Represent puts focus on community as company migrates loyalty programme to LoyaltyLion.

Ramadan brings a surge in sales, but how can brands retain customers after the festive season? Discover data-driven strategies from Gameball and Braze to transform short-term shoppers into long-term loyal customers.

IBS Software's iLoyal solution offers travel providers the ability to establish tailored customer retention strategies and integrate wider partner product offerings.

72% of marketers in the UAE are afraid of breaking privacy guidelines, and 65% are leveraging first party data to improve customer targeting by understanding behaviour and preferences.