illumin, FSBD Partner to Deliver Privacy-First Audience Intelligence
Through this partnership, illumin and FSBD provide a scalable approach to audience intelligence that enables marketers to connect with relevant audiences across programmatic channels without relying on legacy identifiers.
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illumin Holdings Inc. and Full Stack Big Data (FSBD) have announced a strategic partnership designed to help advertisers expand meaningful reach, reduce waste and turn more media spend into measurable performance while operating in a privacy-safe advertising environment.
As the advertising industry moves away from cookies, mobile advertising IDs (MAIDs), and other traditional identifiers, marketers are facing challenges in maintaining reach and delivering measurable outcomes across the open web.
Through this partnership, illumin and FSBD provide a scalable approach to audience intelligence that enables marketers to connect with relevant audiences across programmatic channels without relying on legacy identifiers.
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Integrated into the illumin platform, FSBD’s audience intelligence, including postal code modelling, strengthens the data inputs that drive optimisation and performance insights, giving marketers access to more than 1,000 high-value audience segments across North America, EMEA, and LATAM.
This enables advertisers to broaden audience coverage, allocate media spend more effectively, and improve campaign performance while they are live.
Early FSBD benchmark tests show the approach can deliver up to 35% higher unique incremental reach and 40% more efficient frequency control, reducing duplication across platforms and improving overall media efficiency.
Within illumin, advertisers can target demographic and behavioural audiences in real time, allowing marketing teams to refine strategies based on live performance signals and direct investment toward the audiences delivering the most effective business outcomes.
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“This partnership brings an important privacy-first capability to our platform,” said Oren Hisherik, Chief Information & Technology Officer at illumin. “Combining FSBD’s audience signals with our optimisation and Identity Graph helps marketers identify more prospects and focus investment on the segments most likely to deliver proven results.”
“Our technology provides a scalable, privacy-compliant approach to audience activation,” said Aaron Cuenca, Founder and Chief Executive Officer of FSBD. “Together with illumin, advertisers can activate consistent audiences across markets and maintain strong campaign performance.”
As advertisers adapt to a privacy-first advertising landscape, scalable audience intelligence will play a critical role in helping brands plan with greater clarity, act on live insights, and drive business growth across programmatic channels.
