customer retention

The acquisition combines two established platforms in the space, strengthening Optimove’s position as the iGaming CRM market shifts from a growth phase to a more mature stage.

Spenser Skates discusses the evolution of digital analytics, why retention should inform product strategy, and how AI agents are poised to automate insights, experimentation, and product optimisation at scale.

Unlocked – Mobile & App Growth Summit returns to Singapore for its third annual edition on July 16, 2026, at One°15 Marina Sentosa Cove.

Leaders from banking, wealth management, and marketing explored how marketers can move beyond vanity metrics, align teams around meaningful KPIs, and balance short-term performance with long-term customer value.

The consumer has evolved, and brands are trying to catch up. Keep the message simple, and build a community where people genuinely talk about your brand, says Layal Akouri, Partner and CEO at Nadine Njeim Beauty. Word of mouth today is far more valuable than running an ad.

Omais Waiz, Performance Marketing Director, MultiBank Group, shares how data, psychology, and design come together to create apps that don’t just get downloaded but become part of users’ daily lives.

Ramadan brings a surge in sales, but how can brands retain customers after the festive season? Discover data-driven strategies from Gameball and Braze to transform short-term shoppers into long-term loyal customers.

72% of marketers in the UAE are afraid of breaking privacy guidelines, and 65% are leveraging first party data to improve customer targeting by understanding behaviour and preferences.

With the increasing rate of cart abandonment and the onset of crumbling cookies, it is imperative to invest in churn analysis and understand customers better How strong is your customer retention rate? While retention is more important than acquisition is debatable, it holds enough truth. Consider this: A churn rate over 10 per cent indicates […]

The report sheds light on some of the winning strategies in contemporary user engagement and customer retention strategies in the MENA region. Consumer buying behaviour has evolved and continues to grow dramatically. As a result, it has become mission-critical for brands to pivot to omnichannel approaches and engage the right customer at the right time […]