Wishpond Acquires Assets of Winback To Drive Sales, Customer Retention

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Wishpond Technologies, a marketing-focused online business solutions provider has announced the acquisitions of certain assets and specific liabilities relating to the SMS marketing solutions platform Winback, product of AtlasMind Inc. for total consideration of $700,000.

“We’re very pleased to announce our fourth acquisition this year,” said Ali Tajskandar, Chairman and CEO of Wishpond. “The synergistic attributes of this tuck-in acquisition are apparent and can be leveraged immediately with Wishpond’s existing customer base to drive sales and customer retention. The ability to sell and add this product to Wishpond’s existing packages will create a higher value product to our customers, resulting in higher MRR (Monthly Recurring Revenue) and increased retention and long-term value.”

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Winback offers a SMS platform for small-medium sized businesses with a focus on providing cart abandonment solutions. Winback is currently an exclusive app to Shopify whose product installs with one click.  Winback’s technology is triggered when a shopper browses but doesn’t add anything to their cart.  Winback’s customers can achieve 35x return on their investment.  The product is extremely intuitive and user-friendly making it a great fit with Wishpond’s target customer base.

WinBack is a healthy company with growing recurring revenue, generating strong EBITDA margins of over 20 per cent, and positive cash flows. WinBack will continue to maintain its own brand and will maintain existing client relationships, while Wishpond will provide operational support.