customer acquisition

With Experience Builder, marketers can seamlessly curate tailored onsite CXs based on unified identity and behaviour across email, SMS, and web, fueling acquisition and revenue growth.

In the rush to digitise, retailers embraced ecommerce—only to discover an invisible threat: bots that mimic customers, drain ad budgets, and hand over competitive advantage to rivals.

Customer acquisition in financial services is at a tipping point. As AI unlocks radical personalisation and privacy rules reshape data use, marketers must rethink how they measure, target, and convert—before they fall behind.

Adidas, Uber, Airbnb, Walmart and Sephora have achieved growth in customer base and spike in ad effectiveness with lookalike audience targeting. The process lets a brand dissect its customers to spot common characteristics and reel-in previously unreachable high-quality customers. Airbnb, the leading online marketplace for short-term homestays, collects a wide range of user data, including […]

Fobi AI Inc., a  provider of real-time data analytics through artificial intelligence to drive operational efficiencies and profitability, announced the launch of their new Tap2Win Retail Giveaway solution which makes giveaways easier and more fun for users and more effective for customer acquisition for retailers and brands. Tap2Win utilizes Fobi’s Wallet Pass platform and SmartTap […]

Amazon created tools considering sellers’ feedback and targeted every step of the Amazon sales funnel, from new customer acquisition to increased lifetime value. Amazon introduced a tool that helps sellers optimise the content on product detail pages to drive conversions. Amazon also enhanced the Product Opportunity Explorer and Search Analytics Dashboard with new capabilities that […]

While one might think DCT would choose a marketing firm to promote videos and target business audiences, DCT decided on LinkedIn, and it brought in the desired results. Not just for business boardrooms, Abu Dhabi is a hallmark of a luxury travel destination — from scenic golf courses, futuristic and soaring skylines to its cultural […]

Subscribers need exceptional experience. A misstep and they will not hesitate to cancel and move to a competitor. Amina has trust issues. From people to things, she is not a fan of change. And for the last two decades, Amina has been using an Android phone despite her son urging him to try an iOS. […]

Amsive, a data-centric omnichannel marketing agency, announced that it has acquired Genesis Direct, a data-driven direct response agency located in Tampa, Florida, that focuses on customer acquisition for the healthcare market. Brad Moore, CEO of Amsive, said, “We continue to strengthen our ability to drive client acquisition, engagement and retention by connecting data, insights and […]

CloudShare has integrated its software experience platform with Salesforce to help sales reps with customer acquisition and retention. CloudShare’s software experience platform allows sales teams to conduct demos and training sessions. The new integration will enable these same users to manage prospects and customers’ experiences via Salesforce, tracking their interactions with the CloudShare-powered virtual platform. […]