Thryv Introduces Thryv AI Lead Flow
Thryv AI Lead Flow combines Thryv Marketing Center’s online visibility tools with Keap software’s sales automation engine to create a continuous automated pipeline from first online impression to closed deal.
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Thryv Holdings, Inc., provider of the small business marketing and sales software platform, has launched Thryv AI Lead Flow.
This end-to-end solution connects online visibility, intelligent lead management, and automated sales follow-ups into a single, unified experience that, once set up, requires no manual effort from the business owner.
According to the Federal Reserve’s most recent Small Business Credit Survey, reaching customers and growing sales were the most commonly reported operational challenges, affecting 57% of small businesses.
Powered by AI and built on the combined capabilities of Thryv Marketing Centre and Keap software, Thryv AI Lead Flow is designed to solve this problem by connecting every step of the customer journey, from the moment a prospect searches online to the moment they become a customer, in a single automated system.
Thryv AI Lead Flow is an AI-powered marketing and sales platform built for small businesses. It combines Thryv Marketing Center’s online visibility tools with Keap software’s sales automation engine to create a continuous automated pipeline from first online impression to closed deal.
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It eliminates four of the most common lead management failures that small businesses can experience: failing to appear prominently in search results; failing to prioritise the right leads; failing to follow up quickly; and failing to convert quality prospects into paying customers.
How Does Thryv AI Lead Flow Work?
Stage 1: Attract and Capture Leads:
Thryv helps businesses build a strong online presence across more than 30 high-traffic listing sites, including Google, Yelp, and Facebook. Paired with SEO-optimised websites, AI-powered social posts, and review management tools, small businesses can consistently show up where their best leads are searching.
Stage 2 Intelligent Lead Management:
Once leads come in, AI automatically summarises calls, forms, and chat interactions so owners instantly know what was discussed and what to do next. AI lead scoring surfaces the prospects most likely to convert, while AI smart tags trigger timely, relevant follow-ups, eliminating the need for manual sorting and prioritisation.
Stage 3: Seamless Lead Flow from Marketing to Sales:
Powered by the integration of Thryv and Keap software, AI Lead Flow keeps lead capture and follow-up automatically connected.
Intelligent lead routing evaluates each lead as it comes in, using factors like engagement history, conversation details, intent signals, and more to rank opportunities in real time. Handoffs between marketing and sales happen behind the scenes without any manual intervention.
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Stage 4: Faster Conversions:
Automated follow-ups are triggered based on real customer actions, like calls, messages, and purchases. This ensures the relevant message reaches prospects in a timely manner.
Ready-to-use automation templates make launching campaigns fast, while a drag-and-drop automation builder allows businesses to create fully customised workflows.
Ken Cook, Founder and Owner of The Prepared Group, implemented Thryv AI Lead Flow to manage leads across multiple marketing channels.
“With Thryv AI Lead Flow, we’re able to see all our phone calls tracked from various sources in our app with no manual entry,” said Ken Cook. “Then AI kicks in, segmenting leads by quality and automating personalised follow-ups. We’ve gone from being just a week or two booked out to months booked out.”
Rees Johnson, Chief Product Officer, Thryv, said, “When marketing and sales software don’t work together, leads get missed. For small businesses, missed leads are real lost revenue.”
“Thryv AI Lead Flow ensures every lead is captured, scored by AI, and followed up on automatically. It gives small business owners the kind of integrated marketing and sales functionality that larger businesses have long benefited from.”
Thryv AI Lead Flow is built for small business owners across more than 50 industries, including home services, health and wellness, legal services and professional services, who need to generate online leads, manage them efficiently and convert them into customers without adding headcount or manual processes.
