Nu Skin Enterprises Acquires Mavely For Social Commerce
Nu Skin Enterprises recently announced the acquisition of Mavely, an emerging social commerce platform that streamlines customer acquisition and social selling. The Mavely acquisition is expected to bring new social selling capabilities to Nu Skin brand affiliates, empowering them to help consumers more effectively discover, share and purchase products. Mavely’s proprietary technology will help Nu […]
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Nu Skin Enterprises recently announced the acquisition of Mavely, an emerging social commerce platform that streamlines customer acquisition and social selling.
The Mavely acquisition is expected to bring new social selling capabilities to Nu Skin brand affiliates, empowering them to help consumers more effectively discover, share and purchase products.
Mavely’s proprietary technology will help Nu Skin accelerate its growth in the global social commerce market. In the coming year, Nu Skin plans to introduce new digital tools to help the company’s global brand affiliates expand their reach across social platforms as they share and sell Nu Skin products through a personally curated storefront that provides consumers with an improved shopping experience.
Also Read: Is Social Commerce The Future of Shopping?
“We believe that Mavely’s social commerce technology will help simplify and supercharge social selling for hundreds of thousands of Nu Skin brand affiliates,” said Ryan Napierski, president and CEO of Nu Skin. “The Mavely team has been an innovator in social commerce and shares our vision of empowering people to be passionate advocates for brands they love. We anticipate that Mavely’s advanced technology platform will help fuel our growth as we aspire to be a leader in the dynamic social commerce market.”
Evan Wray, CEO and co-founder of Mavely said, “With world-class products, a community of global influencers, and a growing suite of digital tools, Nu Skin is well positioned to take advantage of the rapid growth in social commerce. We look forward to partnering with the team to help drive their social commerce business and tap into their global reach as we continue to scale.”
Mavely will continue to operate as its own entity as part of Rhyz, Inc., the strategic investment arm of Nu Skin Enterprises.
