customer acquisition

Subscribers need exceptional experience. A misstep and they will not hesitate to cancel and move to a competitor.

Amsive, a data-centric omnichannel marketing agency, announced that it has acquired Genesis Direct, a data-driven direct response agency located in Tampa, Florida, that focuses on customer acquisition for the healthcare market. Brad Moore, CEO of Amsive, said, “We continue to strengthen our ability to drive client acquisition, engagement and retention by connecting data, insights and […]

CloudShare has integrated its software experience platform with Salesforce to help sales reps with customer acquisition and retention. CloudShare’s software experience platform allows sales teams to conduct demos and training sessions. The new integration will enable these same users to manage prospects and customers’ experiences via Salesforce, tracking their interactions with the CloudShare-powered virtual platform. […]

Conversion rate optimisation allows you to lower your customer acquisition costs by getting more value from the visitors and users you already have. Your business may be trying to entice new customers to attend the latest webinar or turn more visitors to your eCommerce store into buyers. Whatever your endgame is – you must measure […]

Nu Skin Enterprises recently announced the acquisition of Mavely, an emerging social commerce platform that streamlines customer acquisition and social selling. The Mavely acquisition is expected to bring new social selling capabilities to Nu Skin brand affiliates, empowering them to help consumers more effectively discover, share and purchase products. Mavely’s proprietary technology will help Nu […]

Machine Learning can now be the key element in a Customer Relationship Management (CRM) tool to boost customer acquisition. American Express, a company that once received leads only via email campaigns, is now witnessing a 40 per cent increase through machine learning (ML)-driven online engagement. According to a Forrester report, ML technologies are expected to hit […]

While emotional marketing gets more popular every year, technology and social media have amplified customer impact  A day without Whopper. It’s not often you see a competitor go out of their way to support their rival company. During every McHappy Day, $2 from each Big Mac supports children with cancer. Showing solidarity, Burger King once […]

Gamification marketing has proven to be a successful strategy with B2C brands over the decades. Humans are wired to enjoy playing games to survive or be a competitive winner. For decades, brands have taken advantage of this addiction in their marketing strategies. The ultimate goal is to acquire new customers, so while website banners and […]

The popularity of listening to podcasts has attracted the attention of marketers who wish to turn this behaviour into a potential marketing strategy Over 80 per cent listeners spend over seven hours listening to podcasts every week. New episodes and platforms get launched almost every day. At a time when radio is considered old-fashioned, did […]