Amsive Acquires Genesis Direct For Customer Acquisition, Engagement

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Amsive, a data-centric omnichannel marketing agency, announced that it has acquired Genesis Direct, a data-driven direct response agency located in Tampa, Florida, that focuses on customer acquisition for the healthcare market.

Brad Moore, CEO of Amsive, said, “We continue to strengthen our ability to drive client acquisition, engagement and retention by connecting data, insights and expertise in unique ways. Genesis Direct aligns perfectly with our strategy, culture and growing leadership position in the healthcare market by further evolving our suite of tailored solutions.”

Ron Diehl and David Comar, Co-founders of Genesis Direct, see Amsive as the perfect partner. “Amsive’s full suite of data-centric omnichannel services will drive future growth opportunities for our clients and our business,” said David Comar.  “We are excited to join the Amsive team and share their enthusiasm for driving outstanding client results.”

“We are excited to support another strategic acquisition by Amsive,” said Ryan Kaplan, Managing Director of H.I.G. Capital. “Genesis builds on the company’s recent momentum and their core mission of providing high-ROI customer acquisition and engagement solutions to blue-chip healthcare clients.”