automation

Over 40% of agentic AI projects will fail by 2027 due to escalating costs, unclear business value or inadequate risk controls, according to a Gartner report.

These automated email and SMS strategies turn casual browsers into loyal buyers and boost revenue with minimal effort.

New research shows that businesses with higher digital maturity are outpacing their peers, with integration, agility, and leadership alignment playing pivotal roles in delivering ROI and operational resilience.

The AI suite goes beyond basic automation with intelligent orchestration, helping organisations scale operations faster and reduce manual work.

Automation, AI, and authenticity collide in modern social strategy. Emplifi’s Molly Pannell talks about crafting campaigns that resonate, not replicate.

As automation plateaus, empathy emerges as marketing's superpower – the differentiator that AI and machines cannot replicate.

By consolidating all CRM touchpoints within Iterable, Fabletics has created a 360-degree customer view, enabling smarter decision-making and more effective omnichannel execution.

The platform also has AI-enhanced workflows that automate repetitive tasks to accelerate execution and boost collaboration.

New AI-powered capabilities in Oracle Fusion Cloud Service and Oracle Fusion Cloud Field Service promise to automate around-the-clock customer care.

With restaurants, ghost kitchens, and virtual food brands emerging everywhere, leveraging the right technology is essential for minimising financial waste and strengthening financial efficiency.