Europe

The new report provides transparency into where ads are consumed across linear and streaming channels, revealing a gap between viewership and ad exposure

For property managers, facility services and field-service networks, the inbound ticket queue isn’t a CX signal. It’s a labour cost. This piece explains why AI should be judged on tickets resolved inside your own systems, not tickets deflected away from your team.

Most growth teams assume a working acquisition playbook travels wherever the product goes. Reface's Stanislav Berkutov argues the tactics never survive the jump — only the systems behind them do.

As AI makes flawless prose and pitch-perfect résumés the default, one founder argues that polish is no longer a signal — and that the messy, contradictory, unfiltered details are what's left to trust.

Downloads are no longer enough to measure app growth. Youssef Farkash, RVP, EMEA, Branch, explains why retention, attribution and long-term customer value matter more.

Most AI vendor evaluations chase ROI projections. Peak International ran a single, real-world test instead — pitting an internal build against an external platform — and it settled the debate no slide deck could.

The 2026 World Cup produced a record surge in sports betting acquisition spending — and, according to TrafficGuard's data, a significant share of it may never have reached a genuinely new customer.

As AI agents like Alexa for Shopping and Walmart's Sparky curate shortlists rather than search pages, brands need answer-engine optimisation to be seen.

Five years ago, a customer looking for a service typed a query, which we could bid on and measure, says Service Club CMO Michiel Das. "Today, a meaningful share of that same intent goes to an AI assistant instead. There is no query to buy and no results page to rank on. There is an answer, and you are either in it or you are not."

Every system can report success, and the customer still doesn't get help. Why CX leaders need to test the full journey, not just each platform's uptime.