Orlando Beakbane, Principal Customer Success Manager, Enterprise at Braze, highlights how creativity, powered by AI, automation, and data storytelling, is becoming the key differentiator for brands in a world of lookalike marketing.
Leaders from Rain, UM MENAT, LuLu Group, Wego, and Global Hotel Alliance shared how genAI is reshaping marketing. From domain-specific agents to governance and human oversight, they stressed the need to pair automation with empathy, creativity, and trust.
Tightening privacy laws, the rise of AI, and the shift of customer data into operational systems are redefining how brands build trust and deliver seamless experiences across marketing, service, and operations.
Over 40% of agentic AI projects will fail by 2027 due to escalating costs, unclear business value or inadequate risk controls, according to a Gartner report.
These automated email and SMS strategies turn casual browsers into loyal buyers and boost revenue with minimal effort.
New research shows that businesses with higher digital maturity are outpacing their peers, with integration, agility, and leadership alignment playing pivotal roles in delivering ROI and operational resilience.
Automation, AI, and authenticity collide in modern social strategy. Emplifi’s Molly Pannell talks about crafting campaigns that resonate, not replicate.
Holder’s automation suite helps companies launch personaliSed, omnichannel customer journeys triggered by real-time events on the blockchain.
The Merchandising Studio provides no-code automation tools, category-level analytics and discovery channel data to pinpoint optimisation opportunities, insights into customers’ online experiences. Algolia has launched Merchandising Studio, a no-code interface that uses Algolia’s artificial intelligence to help merchandisers enhance business outcomes in real time at every stage of the shopper journey. The Merchandising Studio provides […]
du, from Emirates Integrated Telecommunications Company (EITC), announced a partnership with Nokia to enhance the skillsets of employees and accelerate efforts to drive talent development in the UAE. As part of the agreement, Nokia will carry out training and development programs covering technology competence and knowledge transfer to du employees. The program will ensure that […]
