AI in Marketing

Commerce Observability ties together ads, retail, competition, and cross-channel signals into a connected layer that your teams and AI can act on.

Bitly Assist and Weekly Insights are AI-powered features that eliminate manual data analysis by helping marketers quickly interpret performance data and take action with clear, actionable insights.

Together with its investments in model training, generative tools, AI editing, and data licensing, this integration reinforces Shutterstock's role as the infrastructure layer for AI-driven creativity.

The announcement builds on Positionless Marketing, which gives marketers access to three core capabilities: Data Power, Creative Power, and Optimisation Power, enabling them to execute any task, instantly and independently.

Media networks can now onboard and list audiences to DSP marketplaces like The Trade Desk and Yahoo DSP without secondary revshare fees, cutting total marketplace fees in half.

Through its predictive AI integration, Impartner enables fully automated optimisation across keywords, bids, audiences, and budgets using the big data and conversion data from all partner campaigns together across all geographics.

The summit will focus on proving the impact of marketing spend and using analytics to add customer value. It brings together leaders across marketing, CX, and technology to share real-world experiences and insights on navigating tech stack challenges

G2's new capabilities include richer buyer content, identity verification via LinkedIn, a new model context protocol (MCP) powered by Claude, and expanded market intelligence.

85% of UAE marketers trust AI to respond to customers versus 81% globally; yet 78% struggle to access the customer context needed for personalised engagement

Similarweb's insights provide a more comprehensive view of the digital ecosystem, enabling Rakuten Advertising clients to make more informed decisions, reach new customers, and build future-ready performance marketing strategies.