Customers move between physical stores, mobile apps, social media, messaging platforms and websites organically. For the consumer, this is one experience. Can brands go past silos to offer a consistent yet complementary narrative?
Unlocked – Mobile & App Growth Summit returns to Amsterdam for its second edition on 28 October 2026, bringing together Europe's app growth community to explore the strategies shaping the future of mobile growth.
The best mechanics balance three things: clarity, momentum, and inclusivity. If customers can instantly see 'what’s next' and feel progress every time they interact, you’re much more likely to build real, sustained loyalty, says Kanchan Lad, Head of Product – MarTech, Papa Johns.
AI-Recommended Leads is purpose-built for on-platform 6sense advertising campaigns, where role alignment and buying relevance are already defined.
We need to move past the broken notion that you must choose between a legacy storage-based CDP and a modern, composable platform that only one vendor understands, says Zack Wenthe, Director of Product Marketing & Customer Data Evangelist at Tealium.
The new DemandBird platform helps B2B marketing teams manage social media scheduling, approvals, analytics, and client reporting.
As Martech stacks grow more complex, the real challenge is aligning platforms, people, and local market realities. As Pooja Nambiar, Global Head of Marketing Platforms at Yugo, puts it, the technology is there to enable, not to dictate.
The biggest breakdown is that personalisation is still treated as a tactic rather than an operating system. Many brands understand the value of personalising the ad experience, but execution still happens across fragmented workflows, says Christiana Marouchos, VP of Marketing at StackAdapt.
This Martech Day, Martechvibe launches what aims to be a listening list of thinkers who are actively shaping the martech discourse, including but not limited to how AI is applied across stacks and adds customer value.
The GTM Agent turns insight into action across the entire revenue operation, while the Deal Agent uses this collective insight to fuel winning action in a specific deal.
