AI in Marketing

The new collaboration between Rakuten and impact.com combines technology, global scale, and consumer intelligence to drive advertising performance within a unified ecosystem.

Peggy Anne Salz shared how leading brands rethink data, ad quality, and AI-driven marketing to drive sustainable growth, stronger retention, and better customer experiences in a monetisation-first era.

The research signals a decisive shift in B2B GTM strategy, urging leaders to abandon outdated playbooks and embrace an AI-first, customer-obsessed model built on augmentation, resilience, and cross-functional collaboration.

BrazeAI Operator, BrazeAI Agent Console, and the new Braze Creative Studio are now available alongside EU hosting for BrazeAI Decisioning Studio.

The strength of a brand will be defined by the quality of its data, the clarity of its identity, and its ability to deliver value within AI-driven interactions. Visibility will still matter, but it will not be enough, says Mohammed Alkhotani, SVP & GM, Salesforce.

HubSpot’s latest announcements span marketing, sales, and customer support, built on its agentic customer platform where AI delivers better outcomes through deeper business context.

Webflow AEO, now in private beta, uses AI agents to bring measurement, recommendations, and execution directly into Webflow, so teams can go from insight to shipped improvements quickly and seamlessly.

Norman Nielsen talks about the evolving relationship between paid and organic growth, the power of localisation in ASO and CRM, and how AI-driven segmentation is unlocking the next phase of personalisation.

Together with Microsoft, Yobi is levelling the playing field for US enterprises by unlocking access to the scale of behavioural intelligence once reserved for the largest online advertising platforms.

Alongside Aurora AI, Khoros' reimagined community product, Iris AI, completes a system that covers community forums, brand care, social media management and customer service, all AI-native and all sharing context.