AI in Marketing

Agent Cloud empowers marketers to safely and efficiently build, deploy, and manage AI-powered workflows across creative, media, comms, and market research teams.

The collaboration between Adobe and LinkedIn helps businesses create, manage, and optimise B2B video campaigns, allowing them to produce high-quality content with minimal resources and without expert skills.

An elite list of business, technology, and marketing leaders are set to come together at the Dubai event to discuss the future of retail. The agenda will spotlight how leading brands overcome barriers and leverage AI to transform CXs, drive personalised engagement, and add scale.

Canto XI introduces four purpose-built products—Brand Studio, Approval Hub, AI Library Assistant, and Media Publisher—alongside a redesigned UI and embedded AI capabilities.

Michele Nieberding, Director of Product Marketing for AI at Treasure Data, explains how LLMs are transforming marketing from segmentation to true individualisation, enabling teams to make faster, more contextual, and more confident decisions.

Luis Clark, Go-to-Market Manager, monday.com, explains how operational AI is reshaping marketing workflows—helping teams move faster, eliminate bottlenecks, and connect strategy to execution at scale.

Adverity Intelligence introduces new capabilities, including Data Conversations, Notebooks, and Intelligent Agents, designed to close the gap between static reporting and actionable insights.

With Zealot now part of the UserEvidence platform, customer marketing and advocacy teams can shift from reactive support roles to strategic, scalable drivers of pipeline and revenue.

The Marketing Data Cloud (MDC) platform leverages C5i's Intelligent Data Management Decision framework and Databricks Data Intelligence Platform to build a cross-channel marketing data foundation on Microsoft Azure cloud.

The acquisition is expected to expand Accenture Song’s social marketing capabilities for clients looking to strengthen growth and relevance.