AI in Marketing

AI in the retail industry presents a host of features that tailors the customer experience throughout the journey. Let’s find out how some of the renowned Middle Eastern brands are using AI to enhance the customer experience in retail. AI-based solutions prospect cost-saving of a whopping USD 340 billion within current deployments. In the Middle East […]

Artificial Intelligence (AI) has become an integral part of industries, helping position their products, collect consumer data and improve their future products. Marketers harness the power of AI in everyday life for executing successful campaigns. AI is an area where computer languages and algorithms are used to create intelligent machines that can work and behave […]