AI in Marketing

Explore five overlooked myths, from data biases to brand identity risks, and discover how businesses can strike the right balance.

Additional data pointed to increased use of AI agents and autonomous AI.

Hightouch is a Composable CDP that empowers companies to activate their data warehouse to power personalised marketing and business operations.

Rewind 2024: AI revolutionised marketing in 2024, driving creativity, precision targeting, and compliance.

Around 83% of UAE marketers are experimenting with AI, or have already implemented it into their workflows, Salesforce reveals.

The Kantar AI Lab includes the Kantar AI Assistant (KaiA), a conversational generative AI assistant that allows marketers to interact with data more intuitively by just asking questions.

Xtend's AI-driven capabilities offer in-depth data analysis and strategic marketing guidance, ensuring cost-efficient campaigns for all business partners.

Webidoo’s solutions for small and medium businesses include Jooice, a patent-applied-for AI tool which enables SMEs to meet all of their marketing needs with one, easy-to-use and cost-effective solution.

AI in the retail industry presents a host of features that tailors the customer experience throughout the journey. Let’s find out how some of the renowned Middle Eastern brands are using AI to enhance the customer experience in retail. AI-based solutions prospect cost-saving of a whopping USD 340 billion within current deployments. In the Middle East […]

Artificial Intelligence (AI) has become an integral part of industries, helping position their products, collect consumer data and improve their future products. Marketers harness the power of AI in everyday life for executing successful campaigns. AI is an area where computer languages and algorithms are used to create intelligent machines that can work and behave […]