AI in Marketing

The State of Gaming for Marketers 2026 reveals how AI-driven scale, global UA spend, and China-based publishers are reshaping the competitive landscape of mobile gaming.

By working together, Similarweb and Manus will allow their joint customers – as well as Manus customers being introduced to Similarweb for the first time – to give the Manus agent access to Similarweb data on web traffic.

Powered by Pipeline360's intelligence layer, Ads360 unites audience intelligence, cross-channel activation, and full-funnel measurement into a single, fully managed service.

These agents are part of Cordial Agents, a system built to give marketers real agency by grounding, governing, executing, and coordinating real work inside the platform.

As AI reshapes marketing, leaders share their top priorities that will define success in 2026—from AI fluency and data foundations to trust, creativity, and simplified martech stacks.

The addition enhances PMG’s ability to connect culture, media, technology, and creator marketing to drive greater impact for customers globally.

Built on the combined strengths of Omnicom and the recently acquired Interpublic, the new Omni brings together creativity, media, data, and AI to help brands scale and grow in an increasingly complex, platform-led marketing ecosystem.

The platform enters a rapidly expanding market at a time when businesses across the United Kingdom and Ireland face mounting pressure to produce high-quality digital content at scale.

Martechvibe spoke to CMOs and growth leaders about what marketers need to do in 2026. Here are 7 pieces of advice from marketing peers...

As marketing technology stacks grow more complex, 2025 became the year consolidation turned strategic. From data intelligence to AI-driven personalisation, these acquisitions reshaped how enterprises think about scale, speed, and competitive advantage across the martech ecosystem.