AI in Marketing

The collaboration empowers Interpublic and its agencies to leverage Aaru’s multi-agent infrastructure and proprietary technology to simulate human behaviour and forecast audience sentiment towards various marketing initiatives.

Unlike traditional automation that relies on static templates, InMoment's AI Auto Responding uses advanced, generative AI to dynamically generate responses based on sentiment, context, and brand guidelines.

Unlike traditional MMM solutions, InMarket's Unified Measurement is fueled by accuracy from the LCI solution, providing cross-channel clarity and real-time agility through weekly updates and automated data workflows.

CMOs are burning out not from doing too little, but from doing too much without direction. Brand strategist Andrej Persolja unpacks why clarity, not complexity, will define the next era of marketing leadership, and why the best CMOs will start thinking more like investors than executors.

Exverus brings experience in full-funnel media planning, while Brainlabs applies AI-driven media strategies to enable deep understanding of customers and the ability to influence action—driving real business outcomes.

The research indicates that AI search tools are gaining momentum by providing answers in plain language, summarising complex information, and eliminating the need to navigate through pages of SEO-driven content. 

Pulse Ai: Competitive Intelligence allows multi-location businesses to access an overview of competitors and drill down into a regional insights map, highlighting strengths and gaps by city, state, region, or individual location.

With rising CAC and complex sales cycles, B2B companies are exploring partnerships and affiliate marketing as high-impact growth levers. This piece explores trends like ecosystem-led expansion, AI-powered partner management, and how trust-based channels are reshaping go-to-market strategies.

In an industry obsessed with growth hacks and shiny stacks, marketers are now losing nearly a month each year just troubleshooting tools. Creativity is being sidelined. Morale is dropping. Strategy is on hold.

From smarter identity resolution and ecommerce assistants to generative content and new disciplines like GEO, martech leaders are rethinking what personalisation, attribution, and discovery really mean in 2025.