AI in Marketing

Adobe's latest AI innovations are changing how businesses connect with customers and the daily work of experience makers tasked with delivering and orchestrating impactful customer engagements.

Scene MMA reduces fragmentation in attribution by addressing discrepancies between platforms, web analytics, and marketing mix modelling (MMM).

Agentic AI is transforming how businesses operate—moving beyond static workflows to intelligent, self-directed automation. Discover 25 MarTech companies leading the charge with real-world agentic AI innovations.

The report reveals that AI is rapidly reshaping localisation, with over half of companies already adopting it and 81% planning hybrid AI-human models in the next year.

The report reveals that CMOs are facing stagnant marketing budgets for 2025, with many turning to AI and data analytics to drive productivity gains.

The new solution by Keen and TapClicks will tackle the challenges of fragmented data silos and reactive decision-making in traditional marketing platforms.

Automation in paid media offers efficiency and scalability, but over-reliance on AI-driven ad platforms can lead to hidden costs, lack of transparency, and reduced strategic control. Are marketers sacrificing long-term strategy for short-term convenience?

Explore five overlooked myths, from data biases to brand identity risks, and discover how businesses can strike the right balance.

Additional data pointed to increased use of AI agents and autonomous AI.

Hightouch is a Composable CDP that empowers companies to activate their data warehouse to power personalised marketing and business operations.