AI in Marketing

Modern CMOs must blend data mastery, AI adoption, financial fluency and creative leadership to drive measurable business value and lead high-performing teams.

Leaders from consumer tech, product, marketing, and AI shared how community-driven thinking, smarter attribution, and practical AI adoption are reshaping sustainable mobile app growth in an era of constant disruption.

Louise Verschuren shares why app growth is a continuous, full-funnel discipline, how creative has become the new targeting, and why localisation, brand-building, and post-install metrics matter more than installs alone.

Sam Allen, CEO, Iterable, explains what’s holding marketers back. It isn’t talent or ambition; it’s the day-to-day friction of their legacy tech stack. Marketers need technology that removes busywork and simplifies complex tasks into a single workflow. It should reflect how they actually work, says Sam.

Mayank Sancheti explains how AI enables scalable user growth by reducing creative fatigue, powering hyper-personalisation, and turning experimentation into repeatable systems across acquisition, onboarding, and retention.

Onur Alp Soner talks about why data ownership is a strategic growth advantage, how marketing and product roles are converging, and why real-time analytics and AI-powered personalisation will shape adaptive digital experiences.

Fatih Mehtap, Vice President of Marketing at Cloudways by Digital Ocean, explains how AI, LLMs, and no-code tools are transforming websites from static destinations into contextual, revenue-driving digital experiences.

Leaders from Easa Saleh Al Gurg Group, Careem, Property Finder, and Century Financial discussed how brands can balance short-term performance goals with long-term brand building, measure impact effectively, and leverage AI and data to drive growth.

Luis Clark talks about how breaking silos, integrating AI into workflows, and unifying tools can transform productivity and collaboration across marketing and sales teams.

Mark Wheeler talks about how headless CMS platforms empower collaboration, the impact of AI on content operations, and how brands can stay relevant in an evolving search and digital experience landscape.