AI in Marketing

The new report revealed that US creator economy investment will reach $37 billion next year, driven by rising demand for credible creators, clearer measurement standards, and AI-enabled efficiency.

Brands that delegate design and decision-making entirely to algorithms inevitably fall into homogenisation, where content starts to look and feel the same. The consequence is not just creative fatigue, but a measurable decline in long-term results, says John Speers, Joint Managing Director Middle East at MSQ.

Consensus for Marketing ensures teams can deliver the "test-drive" experience modern buyers expect — boosting conversion rates, accelerating pipeline velocity, and giving sales teams higher-quality, ready-to-buy leads.

As part of this investment, Accenture and Alembic are entering into a strategic partnership to help clients dynamically measure marketing effectiveness and use AI-driven insights to boost revenue.

Luis Clark talks about how breaking silos, integrating AI into workflows, and unifying tools can transform productivity and collaboration across marketing and sales teams.

With AI Video Content—part of the Consensus AI Content Studio—sellers can now transform a simple screen recording into polished, engaging product videos in minutes.

By compressing insights, creative testing, and journey orchestration, brands can boost effectiveness, build a culture of experimentation, and unlock self-funding growth flywheels that drive profit impact beyond cost savings.

Built in response to customer demand for faster and reliable ways to act on their data, Supermetrics AI provides teams with new ways to move from insight to execution with confidence.

Mark Wheeler talks about how headless CMS platforms empower collaboration, the impact of AI on content operations, and how brands can stay relevant in an evolving search and digital experience landscape.

In this exclusive interview, Greg Kihlstrom breaks down the biggest myths and missed opportunities in martech today.