AI in Marketing

The addition enhances PMG’s ability to connect culture, media, technology, and creator marketing to drive greater impact for customers globally.

Built on the combined strengths of Omnicom and the recently acquired Interpublic, the new Omni brings together creativity, media, data, and AI to help brands scale and grow in an increasingly complex, platform-led marketing ecosystem.

The platform enters a rapidly expanding market at a time when businesses across the United Kingdom and Ireland face mounting pressure to produce high-quality digital content at scale.

Martechvibe spoke to CMOs and growth leaders about what marketers need to do in 2026. Here are 7 pieces of advice from marketing peers...

As marketing technology stacks grow more complex, 2025 became the year consolidation turned strategic. From data intelligence to AI-driven personalisation, these acquisitions reshaped how enterprises think about scale, speed, and competitive advantage across the martech ecosystem.

Optimove’s enhanced Email Marketing Solution combines AI agents with a modern data foundation to deliver more personalised, dynamic, and scalable messages to customers.

Fatih Mehtap, Vice President of Marketing at Cloudways by Digital Ocean, explains how AI, LLMs, and no-code tools are transforming websites from static destinations into contextual, revenue-driving digital experiences.

The new report identifies 15,000+ tools in today's marketing ecosystem and highlights the rise of "agentic content systems" built to scale personalisation.

With VuePlanner, Cadent enables advertisers to engage audiences across all screens as part of a Total Video strategy, unified across linear, CTV and YouTube.

VMF’s inaugural Advisory Board — a carefully selected group of seasoned marketing veterans — will guide the conference’s strategic direction and elevate the value it delivers to the industry.